We are just past the midpoint of the second quarter of 2010. Are you on track? Is your business showing the returns and growth that you want to see? If not, consider changing your relationship with your marketing plan. Work With A Written Marketing Plan I’m assuming you have a marketing plan and that it is current. In other words that your marketing plan is in … [Read more...]
Excessive Interviewing – What Has Happened to Courting Top Talent? Should Companies Pay for Excessive Interviews?
More than ever, I am hearing top talent from various positions and industries express their discontent with lengthy interviews processes, poor recruiting etiquette and indecisive decision-making on behalf of companies. While we are still experiencing an employers market, the employer needs to regain focus and treat candidates with dignity and respect. Until that happens, … [Read more...]
3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things … [Read more...]
So, you have 500+ connections in LinkendIn?
So, you have 500+ connections in LinkendIn? A few weeks ago, I posted an article about networking as a marketing tool for one’s products or services – or even oneself, in the pursuit of new career opportunities. That had to do with in-person networking. On-line networking is another valuable tool. Before I delve into it, let me credit Seth Bogin for the idea for this … [Read more...]
What are you worth? The cost of branding you.
“The cost of doing business” speaks for itself. You have to put money out to make money; feed the investment so that it grows becoming lucrative and prosperous. A fundamental basic that business leaders process regularly, right? Absolutely! Why then do many business professionals treat themselves and their own career marketing tools with substandard expectations? As a … [Read more...]
A Sweet Song of Success
I've never been one to rush into new technology...probably my age or the fact that too much technology requires thinking logically. I'm an artist and by nature thinking analytically and logically isn't my default. So I must report that I'm new to the iPod. What I have is the iPod Nano, a purple one, and I must admit I'm amazed at the sound that comes out this bitty thing. I … [Read more...]
Networking, networking and more networking
Networking can seem like a daunting task for those with introverted and shy personalities, but it is a must to be successful. Since I've decided to give up a large portion of my client service business because I will be attending business school in the fall, I've decided to focus a lot more of my attention on going to events here in New York City and networking with people … [Read more...]
My love affair with social media
I’ve been battling a bad cold for the past few days and I could not sit at my computer long enough to send a Tweet - thank goodness for BlackBerries! As you can imagine, I had a lot of time to think between making my next batch of green tea and watching the Olympics in bed (Go Canada!). One question that came to mind was, “what would the world be like without the internet, … [Read more...]
You were asked to write a Linkedin.com recommendation…Now What?
Social media is all the rage and certainly a powerful medium at that! Linkedin.com career profile marketing is the cornerstone for gaining immediate visibility worldwide. Fantastic! Each day, the numbers increase with new users, broadened network connections, and information to easily boost your knowledge base. Perhaps one of the most frequently discussed topics pertains … [Read more...]
The Biggest Mistake in Marketing
The biggest mistake made in marketing -- and a reason that success can be so elusive -- is failing to clearly explain what you are selling. Specifically, the benefits to your consumer. We’re all looking for the answer to one very specific question: What’s in it for me? Consumers rarely make buying decisions based on a product or service’s features; yet that’s what most … [Read more...]