A total of 700 million people use Instagram and 400 million of them use it every day, which makes it one of the most popular social media platforms today. It's also a perfect place for businesses to connect with consumers. Unlike Facebook and Twitter which are inundated with business pages and profiles, fewer businesses and brands have jumped on the Instagram bandwagon. Only … [Read more...]
Social Media Business Pages vs. The Traditional Business Website
I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
Business Blogging – 15 Essential Things You’re Forgetting to Do
After spending hours in front of your keyboard, you’ve finally finished a new post for your company’s blog. You think it’s great, and you can’t wait to see it start racking up comments and shares. You hit publish, and wait for your new blog post to take off. Oh no! You forgot to do something important. In the rush to hit publish, it’s easy to forget some essential steps. … [Read more...]
11 Clever Things to Do with Your Old Blog Posts
If you’ve been blogging for a while, you probably have a large archive of posts. While your old blog posts may have been popular at first, they’re now gathering dust. After you spent so much time working on your posts, it’s a shame that they’re not getting any attention. Your great blog posts deserve a second chance to get seen by a wide audience. But how can you make people … [Read more...]
7 Secrets for Creating Blog Posts that Get Shared
Do you spend hours creating blog posts only to get no social shares? This is frustrating for any business owner, but it’s a common problem. Most posts receive few social shares. In fact, more than half of blog posts receive two or less Facebook interactions! After doing the hard work of writing a blog post, you want it to reach the widest possible audience. Social shares can … [Read more...]
7 Steps to Boost Your Content Marketing Productivity
At this point, most small business owners know that content marketing can help their businesses. Ninety-four percent of small businesses are using content marketing to boost brand awareness, drive traffic, generate leads, and acquire customers. While content marketing has obvious benefits for your business, it can be a very time-consuming venture. Small business owners have … [Read more...]
10 Places to Get Inspiration for Your Next Blog Post
Are you struggling to come up with ideas for blog posts? This is a common problem, and it can have a major effect on the success of your content marketing efforts. The more blog posts companies publish on their websites, the more traffic they get, so running out of ideas for blog posts is a big problem. To continue attracting visitors to your small business’ website, you … [Read more...]
3 Common Reasons Why Your Content Marketing Isn’t Working (And How to Fix It)
Are your content marketing efforts not paying off? Many businesses are in the same boat. Only 30% of B2B marketers say that their organization’s content marketing is effective, according to the Content Marketing Institute. After you’ve invested so much time and money in content marketing, not seeing the results you wanted is frustrating. There are some common reasons that … [Read more...]
6 Tips to Use Graphics or Images You Find Online
In the online world, it is easier than ever to simply do an online search for an image you want, find a suitable photo, and copy/paste into your blog or website to make it look perfect. Nothing wrong with that, right?? WRONG!! Using photos and images you find online can be extremely tricky because of a little thing called copyright. Essentially, US Copyright laws prevent … [Read more...]
5 Reasons Your Business Needs a Blog (Even if You’re Too Busy)
Are you thinking about starting a blog for your business… one day? When you’re busy running a small business, it can feel like you don’t have a spare minute in the day to dedicate to a blog. However, blogging is an essential activity for small businesses, and you need to make time for it. Here are five reasons why your business needs a blog, even if you’re too busy. 1. A Blog … [Read more...]