Every business has one. Most of them do little or nothing to help your business. What is it? A website. The sad reality is that most websites disappoint. They fail to deliver the results you hope for. If you want to differentiate your website and make it exceptional, follow the following tips: 1. Don’t Make Your Website a Brochure The best websites are … [Read more...]
5 Easy Ways to Improve Your LinkedIn Profile
Is your LinkedIn Profile really working for you? If your goal for using LinkedIn is to open the doors to new opportunities, find a new career, or promote your business, products, and services, then you can do it on LinkedIn. However, if your LinkedIn Profile and activities aren't up to par, you could be wasting your time. Here are five easy ways you can improve your LinkedIn … [Read more...]
22 Best WordPress Themes for Small Business
If you have a small business, browse these WordPress themes carefully. Maybe you'll find the one you're looking for! One more good reason to read this article from cover to cover is the 15% promo-code you'll get on any template from this collection. The 15% discount code is: WOMENONBUSINESS. Everybody knows that the quickest, smartest, and most cost-efficient way to present … [Read more...]
How to Have a Website That Drives Leads
Your website is one of your most important marketing assets. When it comes to lead generation, your website is more important than your Facebook Page or any other social network presence. Your lead generation is incomplete without an exceptional website. With your website, you are in control. Having an account on Facebook, Twitter, Pinterest, LinkedIn, or Google+ means that … [Read more...]
All You Need to Know About App Store Optimization
The chances are, you're already pretty savvy about search engine optimization. I mean, post or perish, create killer content, build back links, speed up your site... Right? I could go on, but if you're running an online business, then by now, you're probably already a pro. And while I take my (white) hat off to you for your achievements in the murky, mysterious world of SEO, … [Read more...]
Business Lessons from the 2016 Primary Elections
If you have remotely paid attention to the 2016 primary elections, you know there is something crazy going on. The two most (dare I say) hated, despised, and polarizing figures in U.S. Presidential history are vying for your vote as President. It is unimaginable that our presidential election cycle has produced history making precedents that may set the tone for years to … [Read more...]
Small Business Facebook Posting Tips
If you want to use Facebook to grow your business, then you need to understand how to publish updates to your Page that people actually want to read, share, and respond to. It gets harder every day for businesses to get noticed on Facebook because Page updates don't get the same "weight" in the algorithm Facebook uses to show updates in users' Profile streams. Page updates … [Read more...]
15 Amazing Tactics to Write Great Content Every Time
Do you experience feelings of great doubt before you publish content? Do your insecurities increase as the days pass and you see that your writing is not getting hits? How can you ensure that you're writing great content? Essentially, you need to make sure your content is well organized, easy to read, and searchable. In fact, there are about fifteen distinct points to … [Read more...]
The Mechanics Behind the Art of Customer Acquisition and Internet Marketing Lead Generation
Almost every company has a website, and most companies with websites want them to generate sales leads. However, most companies with lead generation websites have only a vague or partial understanding of how marketing processes must be structured to turn website lead generation from a wish into an expectation. The Internet Marketing Lead Generation Ecosystem infographic … [Read more...]
5 Signs Your Website Needs a Facelift
When was the last time you took a critical look at your website? It may have been a while. It can be hard to see your site objectively because you look at it every day. You don’t notice as it ages because you're used to seeing it regularly, rather than for the first time like most visitors. It might be time to redesign. Most designers recommend updating your website every … [Read more...]