You've either just started your Twitter account or you're thinking about taking the plunge for your business. You might have been reading about the incredible ability of the Search function on Twitter to find real-time, individual conversations about the keywords that you're passionate about: search.twitter.com. For this tool, along with all others, consider: what are you … [Read more...]
Self-Promotion is a Must Have Skill
Self-promotion is a must have skill in today's marketplace. How you use your reputational power and how you promote yourself is key to staying marketable. We, as women, are especially sensitive about selling ourselves, stepping into the spotlight, and talking about ourselves in a positive manner. In my 20+ years of business experience, I have seen the consequences when women … [Read more...]
Social Media: Because We Have To Know There’s Sunshine Somewhere
Logging on to Twitter on a gloomy, overcast English morning, I was cheered to find that someone had tweeted: ‘WOOOHOOO!!! Sunshine and warm today in Minneapolis!’ It made me smile, and I thought that perhaps there was a chance of good weather over here at some point. Well, you never know. The idea of connecting with people from all different places around the world is one … [Read more...]
Managing and Protecting your Online Identity
These days your Google search results are your resume (or so some would have you believe). I use Gravatar to add a photo near my comments, and I keep my online profile up-to-date on most of the channels Claimid.com/monicadear. Here are ten steps to managing your online identity and protecting your personal and professional identity, reputation, credit score, and bank … [Read more...]
Networking: It’s About Giving
What is the real purpose of networking for business? Traditionally, it has always been about meeting people in order to acquaint them with your business, and hopefully, to solicit their support to build your business, or better yet, to get an immediate referral! The traditional goal has always been more about quantity than quality. How many people can I meet at one event? How … [Read more...]
When the Audience Comes Backstage
Six Degrees of Separation - the idea that you are connected to everyone else in the world by no more than six links – has been championed throughout the world of social media since the latter’s conception. The further in we go, and the more friends we add on Facebook, Twitter, LinkedIn, and the like, the more we see that this is true. Rather than a few strong connections, … [Read more...]
8 Tips to Prepare for Your Performance Review
A performance review is a great opportunity to showcase your contribution to the organization and highlight your accomplishments for the past year. Always be prepared for your review. The worst thing you can do is to walk into a performance review cold. Here are some simple tips to set the stage for a great review that showcases your talent and value. … [Read more...]
How Women Can Use Social Media to Advance Their Businesses
Post by Amy Blais, contributing Women On Business writer At the WPEO, we get a lot of questions from WBEs about social media. Mainly, women business owners are asking how to use social media to advance their business. If you haven’t already started engaging in the social media trend, now is the time. Social media sites can be used as a low cost marketing tool to reach … [Read more...]
Offer Others an All-Access Pass
Post by Frances Cole Jones, contributing Women On Business writer Few things are as off-putting as asking someone to exchange information with you, only to have them give you their office’s main number, and their assistant’s extension. Similarly, if and when you are asked for your information, it’s important to be generous. I’m not suggesting you hand over your home telephone … [Read more...]
Word of Mouth Marketing
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you've got. I was so pleased to read Seth Godin's blog last week, because he validated this marketing approach and labeled it, the secret of new marketing. In his blog, Seth states: Find ten people. Ten people who … [Read more...]