‘Today you are you, that is truer than true. There is no one alive who is youer than you.’ – Dr. Seuss Wise words from another children’s author. Yet in this age of branding, of social media, of digitisation to the extreme, how are we to know who we are? Rather than staying at home and pondering their choices, people go around the world to ‘find themselves’, when the … [Read more...]
When the Going Gets Tough…
The tough form councils. How did Tom Hanks do it? In Castaway, he extracted one of his own abscessed teeth with the blade of an ice skate, he was a sole hunterer/gatherer, and he managed to live a really long time (you win a free slurpee if you guess how many years) on a deserted, albeit gorgeous island, while somehow maintaining his sanity and his fighting (and creative) … [Read more...]
Real Simple Magazine Wants to Know if Facebook can be Your Friend
A new article from Real Simple magazine asks, "Can Facebook be Your Friend?" As a marketing, branding and social media expert in my day job, I'm constantly writing about the social web, including Facebook, telling my clients they should be using it to build their brands, and citing it in my books and blogs. I constantly view Facebook as a business tool and forget sometimes … [Read more...]
Do You Have a Fear of Selling?
I am always amazed at how many people are traumatized when it comes to selling their product and/or services. When I looked up the verb "sell" in the dictionary, I found these definitions. to transfer services to another in exchange for money. (OK. I can live with this definition.) to persuade or induce someone to buy something. (Used car salesman approach.) to … [Read more...]
The Importance of Networking in a Down Economy
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees. Perhaps you are lucky enough to be employed or own your own business. Even if you are currently unemployed, now is the time to get out there … [Read more...]
Data Mining: The Hidden Power
“Knowledge comes by eyes always open and working hands; and there is no knowledge that is not power.” Ralph Waldo Emerson Picture this: A thirty something young lady, vivacious, high energy working as a Recruiter for an Employment Services organization. Her previous work experience is varied; managing the technical support for a national fitness chain, Non-Profit work and … [Read more...]
Five Reasons Why Your Social Network Isn’t Working
Guest post by Tai Goodwin (learn more about Tai at the end of this post) “Are you on Facebook? What’s your Twitter handle? Send me the link to your LinkedIn profile.” Thousands of social networking accounts are created every month. And a large percentage of those new networkers become easily frustrated because it doesn’t seem to be working for them. … [Read more...]
Leverage the Social Web to Boost Your Business Network
Networking is a key component to business success for men and women. The social web provides a myriad of opportunities for women in business to connect, share ideas and opinions, ask questions and more. With a new year upon us, it's a great time to put together some business networking goals for the next twelve months. As you put together a networking strategy for … [Read more...]