Sponsored by Discount Displays: When it comes to meeting people at trade shows, it’s the quality of a relationship rather than how many business cards you can thrust into unsuspecting hands. It’s not a competition in this respect, and business cards are not the little trophies that they are often made out to be. There’s no value in a million so-called connections where … [Read more...]
7 Elements Your Business Card Should Have
What I enjoy most about networking events is the insights I gain. As people hand you their business card you can find out a lot about them. It’s not only what’s printed on their card but the quality of the card. The other day at a networking event I was handed a business card full of information. I think the person thought their business card was a brochure. It made me … [Read more...]
What Your Business Card Says About You
What does your business card say about you? We all want to make a great first impression. From the way we present ourselves to the business “equipment” that we carry. Within your toolbox you have “equipment” that enables you to effectively network, communicate your message, and accomplish your goals. Your business card is part of your toolbox of “equipment”. How do … [Read more...]
3 Steps that Can Change Your Career
Whether you own your own business or work for a company, developing networking skills is extremely important. There are several barriers to networking that many people face. One is fear. They are afraid to walk into an environment where they don’t know anyone. Another barrier is they don’t know what to say. The good news is you can learn how to effectively network! It’s … [Read more...]
Take your Small Business Back to School
I've always loved the Staples commercial in which a father runs through the aisles, filling his cart with school supplies; a scene set to the tune of "It's the Most Wonderful Time of the Year." This brilliant marketing is a great take on parenting, but also highlights the hate-to-love it excitement and promise of another academic year. As a kid, back to school season always … [Read more...]
Build Your Brand by Promoting Yourself
Marketing - all companies do it. Whether a television campaign, internet ads, radio spots or magazine spreads: companies market themselves in order to stay relevant and attract clients. As self employed women it is easy to forget how important it is to market yourself. If you don't - no one else will. You started your company or career because you have something to offer. You … [Read more...]
Transforming social media into social meetings
If you're like me, leading an online lifestyle has become second nature. So much so, that conversations about the downside of social networking rarely crop up (the topics of cyber bullying and "too much information" notwithstanding). Hanging out online is part of our daily routines, just as brushing our teeth and getting to the gym. Other than my eyes and fingers, which could … [Read more...]
The Social Media Cocktail Party
Being on every social media platform doesn't make the woman, or her business - her interactions do. There are literally hundreds of social media platforms out there. If you type in 'social media platforms list' you will see that there are tons. You think I'm kidding? Go ahead, I'll wait. Being successful at social media is not measured by how many platforms you have a … [Read more...]
Laws of Attraction – Attracting the People You Want
What kind of people are you attracting? Are you attracting the kind of people you want to work with? Or the contractors you want working for you? When writing on your website, twitter, help wanted ads, whatever it may be; it's important to write for the people you want to read it. If you have everything written in very professional language with a very professional … [Read more...]
Knowing Your Role
What is your role? How do you describe it? When someone asks what you do or what your business is, do you have your answer? You should! You should be able to sum up a basic plot of who you are and/or what you do in a few sentences to capture their attention and leave them wanting to know more! For a business it should be quick basics of what you handle/do/deal with, why … [Read more...]