Even though we are bombarded with thousands of emails per week, email marketing has not become obsolete. In fact, email marketing is one of the most effective ways to stay in touch with existing customers as well as attract new customers if it used correctly. However, many business owners waste countless hours putting together email marketing campaigns with weak copy, bad … [Read more...]
Publicity and creating brands
Many small business owners think, “There’s nothing really that special about my business that makes it stand out from everyone else’s business. How do other businesses get publicity and create brands or company identities?” Once I talk to them a bit and find out about the products and services they offer, customer service, location, etc, I usually find an angle that would … [Read more...]
How I Use Twitter
I think that Twitter, more than Google, is turning into the best search tool for people in real-time. I use it to find people who are talking about the same things I'm interested in. For example, in my account, I've saved these searches: http://search.twitter.com/search?q=minority+women+business http://search.twitter.com/search?q=green+women+business And I … [Read more...]
Twenty Tips for using Twitter
You've either just started your Twitter account or you're thinking about taking the plunge for your business. You might have been reading about the incredible ability of the Search function on Twitter to find real-time, individual conversations about the keywords that you're passionate about: search.twitter.com. For this tool, along with all others, consider: what are you … [Read more...]
Spring Business Contests
Business contests are a great way to get needed visibility for a new start up, gain recognition for your hard work, or even win cash and prizes. Business contests target companies and entrepreneurs in all shapes and forms- there are contests for large businesses, start-up ideas, and women entrepreneurs. Spring is the prime contest season- most applications are due by the … [Read more...]
Networking: It’s About Giving
What is the real purpose of networking for business? Traditionally, it has always been about meeting people in order to acquaint them with your business, and hopefully, to solicit their support to build your business, or better yet, to get an immediate referral! The traditional goal has always been more about quantity than quality. How many people can I meet at one event? How … [Read more...]
How Women Can Use Social Media to Advance Their Businesses
Post by Amy Blais, contributing Women On Business writer At the WPEO, we get a lot of questions from WBEs about social media. Mainly, women business owners are asking how to use social media to advance their business. If you haven’t already started engaging in the social media trend, now is the time. Social media sites can be used as a low cost marketing tool to reach … [Read more...]
THE 3 Rs of Marketing – Reuse, Recycle AND Reduce
Guest Post by Sherrell Dorsey (Learn more about Sherrell at the end of this post) In the current economy, we have all seen companies of all sizes announcing layoffs and budget cuts. People are spending less and finding new ways to cut their expenses. As a business owner you may have already begun to cut your marketing budget, and although it is a great way to reduce expenses, … [Read more...]
Word of Mouth Marketing
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you've got. I was so pleased to read Seth Godin's blog last week, because he validated this marketing approach and labeled it, the secret of new marketing. In his blog, Seth states: Find ten people. Ten people who … [Read more...]
Small Business Is Big News – Special Discounts from PR Newswire
Special Offer from Women on Business and PR Newswire We’re helping business women start up their PR programs! Women on Business has teamed up with PR Newswire to offer you a 12-month membership at no charge. Just submit your contact information through the Sign Up Now section of the PR Toolkit and someone from PR Newswire will touch base with you to get you signed up. This is … [Read more...]