Many business owners neglect the fact that blogging is an excellent way to increase online visibility and overall exposure of their companies because they're too focused on sales, inventory, and other aspects of their business. Startup companies are smart enough not to make the same mistake, and they're actively focusing on interacting with their customers through their … [Read more...]
Building Your Capacity to Take on What’s Next
Life is busy. It constantly seems like there is more to do than hours in the day. In an always on world, it's easy to run right by the signals telling us to recharge, until we're running on nothing but fumes. Once we’ve reached the end of our energy reserves, we quickly understand that it will take quite a while to refill the tank. Consider these nine things to maintain your … [Read more...]
Using LinkedIn to Pitch to Journalists
Building and maintaining good relationships with journalists means it’s easier to get stories published, offer clients or commentators as sources of information, and communicate with them. In the age of the 24/7 news cycle, social media and news walk hand-in-hand when it comes to delivering news and connecting with the public. It can be difficult knowing when and how to … [Read more...]
Wife, Mother, Entrepreneur? 6 Tips to Help You Get Started in Business
You have a dream of starting your own business, but, what if you want to start a business but you're a mother? Can you still do it? YES! Yes, you can! According to the National Association of Women Business Owners, there are 11 million women-owned businesses in the U.S. generating trillions of dollars worth of sales. Of those millions of women-owned businesses, 1 in 3 are … [Read more...]
4 Books to Help You Grow Professionally
Sometimes all we need is a little perspective from someone else. Maybe that person is near and dear to you, or maybe they wrote a great book. (Heck, maybe it’s both.) There are tons of books out there, but the best ones are personal, life-changing, and provide you that needed perspective. This is a list of books that are sure to meet those standards. Guaranteed. 1) #Girlboss … [Read more...]
3 Mindsets Stopping You from Reaching Your Full Potential as an Entrepreneur
As an entrepreneur in the service industry, you're faced with a twofold challenge: 1) Running a business; and 2) Deepening your expertise in your field as a service provider. You could be the world’s most incredible pointillist or project manager, but if you can’t close sales or keep up with invoicing, your business suffers. At a recent event my company hosted with a small … [Read more...]
The 2nd Biggest Leap You’ll Ever Take in Your Business
I have owned and operated my business for over sixteen years and I now find myself at that pivotal juncture where it’s time to step back – way back – and fully immerse myself in working ON the business as opposed to IN it. You hear a lot these days about the “art of letting go,” but if you’re anything like me, it’s more of a daily struggle than an art. As with most new … [Read more...]
How a Mentor Can Take Your Business to the Next Level
You often see articles calling on people to get a coach for their business skills, and there’s nothing wrong with that. Yet, I’ve found that a mentor can be far more useful than a coach even though there’s much less emphasis on getting a mentor. I guess that’s mainly because most mentors give their time willingly, and thus, they don’t need to advertise. So, let’s talk about … [Read more...]
3 Roadblocks Women Business Leaders Faced to Reach Success
Business success should be available for everyone. Whether a business is a small shop or a large and growing one, success should be attainable if strategies are executed correctly. However, this is just an ideal and a simplistic way to look at how businesses actually work. In countries like Australia, where gender diversity in the workplace has only become more apparent … [Read more...]
What Does Piano Teaching Have to Do with Business?
My years teaching piano privately have taught me many interesting and surprising things -- none more important than the unique perspective on being a manager in a business setting. One of my fundamental beliefs is that anyone can learn music. While you probably won’t be the next Mozart if you’re in your thirties and have never tried to play an instrument before, it doesn’t … [Read more...]