In an era of technology, enhanced corporate transparency, and greater worker mobility, employee culture and engagement issues have become the biggest challenges for business leaders across all industries. If you look at the numbers from Gallup's latest State of the American Workplace report, you will notice that over 70% of workers today are not engaged at work. While the … [Read more...]
5 Challenges to Overcome with Your New Website
Congratulations, you have decided that its time for a new website. You want a site that will better promote your business, is aligned to your brand, and will bring in more leads. So you contact a website design company. But then they start asking you all these questions, things that you haven’t considered. Questions like: How would you describe your brand? Who is … [Read more...]
Establishing Thought Leadership Through Community Events
Every company strives to become a thought leader in a certain field or in several fields. Being perceived as a thought leader helps to attract new customers and reassures existing ones that they made the right choice by hiring your firm. Building a reputation as a thought leader in any field requires a complex strategy that includes event management, social media, speaking … [Read more...]
Benefits of SBA Certifications for Women-Owned Businesses
As a small business owner, there is always more work than can be done in a day. Between payroll, employee management, customer satisfaction, and taxes, it can be tough to find time to think. When you add making dinner for your family, getting to soccer practice on time, parent-teacher conferences, and orthodontist appointments — it can be tough to find time to breathe. In … [Read more...]
Top 10 US Cities with the Lowest Gender Pay Gap in 2017
Women continue to hurdle against career and workplace-related problems, and there seems no end to this anytime soon. However, it can’t be denied that the combined efforts of women are working as certain progress can be felt. However, the field of technology is still dominated by men, and women struggle to keep up with their male counterparts. Despite the rise in the pay and the … [Read more...]
How to Promote an Outdoor Experience Digitally
In January 2015, the entire world watched while two athletes, completely unknown outside of their sport, did something no one had ever done before. They climbed the polished, almost glass-like face of the Dawn Wall on one of Yosemite’s most famous rock formations, El Capitan, without the aid of anything but their hands and feet. It was a project seven years in the making for … [Read more...]
Don’t Believe These 5 Ecommerce Fables that Ruin Your Business
Setting off into the wonderful world of ecommerce is exciting, but it can be hard to cut through all the ‘noise’. With all the industry experts, publications, and bloggers out there vying for your attention – how do you know who (and what) to believe? Learn as much as you can and learn from others, but don’t believe everything you read online! Here are six common ecommerce … [Read more...]
How to Become a Stay-at-Home CEO
Life is too short to do one thing at a time. That's my motto. Perhaps that's why it seemed perfectly reasonable to adopt my first child while in college. Then to birth my second while in college. Then to get pregnant with my third while in college. My twenties were a flurry, a whirlwind of little chores and major events. Oh buddy, what a rush! But when I graduated from … [Read more...]
Coaching Today’s Women in Tech Secures Their Futures
After progressing from associate to partner with McKinsey and Company, there's seemingly been no stopping Beth Axelrod. Her latest promotion to Airbnb’s new head of employee experience speaks not only to her drive and determination but also the company's commitment to ending workplace inequality. However, even though Axelrod is paving the way for women at Airbnb, the number … [Read more...]
5 Reasons Why Your E-commerce Website Needs a Mobile App
As smartphones continue to become the largest medium for viewing and receiving information in the world today, mobile apps become increasingly important for businesses. While previously considered to be an additional luxury for a web-based company, apps are now becoming a necessity to engage users constantly and stay ahead of the competition. One of the sectors that benefit … [Read more...]