Regardless of the industry, taking the steps to launch your entrepreneurial journey can be both exciting and challenging. One key factor to success is cultivating an entrepreneurial mindset - a powerful set of attitudes, skills, and behaviors that allow you to approach business ownership with confidence, poise, and adaptability. Developing this mindset is crucial for women … [Read more...]
Why Personal Branding is More Important Than Ever in Today’s Digital Marketing Climate
In today's digital marketing climate, personal branding has become more critical than ever for new startups and solopreneurs. With the proliferation of social media and other online platforms, it's easier than ever to create and share content with a global audience. However, this also means there is more competition than ever before. In order to stand out from the crowd and … [Read more...]
Ready, Set, Balance! Learning to Lead a Focused but Flexible Life
Where did you get your first idea of what a balanced life was supposed to look like? Was it at home, in your community, at school, or from television? Wherever you developed the picture from, has it been easy to attain or maintain it? If your response is no, then you're not alone. Many women in life and business strive to create balanced lives while pursuing their goals and … [Read more...]
How Businesses Can Pave the Way for More Female Leaders
As a female entrepreneur, chief executive, and founder, I have an intimate understanding of the many hats women wear in their lives and the incredibly valuable traits they bring to the workplace, including self-awareness, intuition, empathy, influence, and the ability to manage conflicts, among others. But despite gains in overall labor force participation, the road to … [Read more...]
Marketing for Niche Businesses: Strategies to Reach Your Target Audience
Big things come in small packages, and the same holds true for niche businesses — but only if they know how to promote themselves effectively. What Are Niche Businesses? Niche businesses cater to specific segments or customer groups with particular needs or preferences. They operate in specialized areas that are underserved or ignored by larger firms, allowing them to develop … [Read more...]
Tax Credits, Grants and Loans for Women Entrepreneurs
Women-owned businesses are on the rise, and with them come numerous tax benefits and resources to help these businesses grow and succeed. From tax credits to government-sponsored grants and loans, there are many opportunities available to women entrepreneurs looking to start or expand their businesses. Tax Benefits for Women-Owned Businesses One of the primary tax benefits … [Read more...]
Why the Best Business Advice Comes From an Unexpected Source
Last July, I had a bit of a meltdown. I got sick and tired of being in Facebook groups and not seeing much return. I felt I had to be in them all the time, and I was so obsessed, it interfered with my sleep. Before that, I had tried letters of introduction, LinkedIn, and a million and one other different strategies trying to make the business work. But there was always a piece … [Read more...]
How Authenticity Empowers Leaders – Even Introverts
I’ve learned a lot about leadership over the years. The biggest lesson? Being authentic makes you a better leader. That means showing up as your true self at work — and for me, that means embracing being an introvert. Doing that has helped me improve the way I communicate with others, embrace new thoughts and ideas, and foster trust throughout my team. Years ago, I was part … [Read more...]
The Inequity of Equal Pay for Equal Work
From the very moment I decided to jump headfirst into an industry nontraditional to women, I was always clear about needing to show up with my full self. There was never a time when I believed in not giving my very best in pursuit of professionalism and skill mastery. Because of the intrinsic nature of wanting to be the very best at whatever it was I was doing, there was never … [Read more...]
It’s Not You, It’s The System: Reframing Imposter Syndrome
Recent headlines have touted the record-breaking 10% representation of female CEOs in the top Fortune 500 companies for the first time in its 68-year history. Forbes, for example, led with New Year, New Glass Heights: Women Now Comprise 10% of Top US Corporation CEOs. But should we really be celebrating a figure like 10%? At a time when women outnumber men in college … [Read more...]