Social Media Summit East is coming to the Tampa Convention Center in Tampa, Florida on November 3-5, 2014. Women on Business readers can register now and get a special 25% discount. Dozens of Sessions Led by Recognized Experts You'll learn from Brian Solis, Pam Moore, Neil Patel, Heidi Richards Mooney, Patty Farmer, Sally Falkow, and more! Women on Business Founder and … [Read more...]
Women Hold the Power in Social Media – Infographic
Did you know that women use social media more than men and they use social media sites in more ways than men do? Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men. That's not all. Women also access … [Read more...]
The Power of Infographs
I’ve never met an infographic that I didn’t like. Even clunky renditions with bad fonts and unbalanced graphics have the potential to concentrate complex issues into potent, bite-size snacks of information. Which, is exactly why I have become such a fan, and why you should become one too. The “content is king” manifesto is still holding court in the world of digital marketing; … [Read more...]
Pin It Right! 10 Effective Ways to Promote Your Business Using Pinterest
You already know that social media is a great way to promote your brand to potential clients and to update current customers, but are you aware of everything Pinterest can do for you? Pinterest is a fairly new platform compared to Facebook and Twitter. It helps users collect and organize the things they are interested in through “pinning” it on boards. Pinterest can be a … [Read more...]
Set the Stage for Business Success in 2014
The second full workweek of 2014 is here, and if you haven’t put last year’s challenges behind you or taken the lead on 2013 to-do list holdovers (including past-due invoices), you’re f—d. Starting the new year in the red, mentally and financially, doesn’t necessarily spell failure, but it does conjure up feelings of being frustrated and frazzled—a frame of mind that … [Read more...]
Step up your Digital Marketing Game for 2014
Hate to break it to you people, but “next year” is about to show up on your doorstep. All those goals that you have on hold, well guess what, your freezer just went on defrost. So between now and that ugly Monday that shows up after New Year's reveling, I'm going to help you—and me—get into fighting shape for the year ahead. If you want to rise above the noise, it’s time to … [Read more...]
Easy Twitter Promotion on Eventbrite
Twitter promotion on Eventbrite is super-simple. Let’s go through the steps below. Twitter promotion lets you craft brand awareness and social media buzz around the event that you have. You can give your followers a great opportunity to talk about your event too. How do you go about it? 1. If you don’t have a Twitter account yet, go and sign up now! Try creating an event … [Read more...]
“Girl Power” Bridges the Generation Gap
If chants and cheers of "Girl Power!," "Girls Rule!" and "Women Rock!" are sentiments you've left in the past, this post is your excuse to loosen up and let the girl pride fly. It's also your ticket to heightened global awareness, volunteer opportunities, and potential partnerships with organizations and businesses around the world using social media for social … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]
Building a Customer-Centric Brand with Social Media
Sponsored by VISA Business: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business … [Read more...]