Part 1 of 7 It doesn't matter whether you're a seasoned PR professional or a newbie, you'll need to know how to pitch the media correctly if you want to get publicity, interviews, articles and write ups about your business. With all the bad pitches and PR spamming, it is time to teach you how to do it the right way. By pitching the media correctly, you will see your … [Read more...]
How are you doing on price?
I first published this discussion six months ao. Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more … [Read more...]
The Marketing Mix Made Easy to Understand and Use
While creating your annual marketing plan, using a combination of elements (4 from the marketing mix) is the key to success. The marketing mix contains four elements. The combination of the four elements is used to satisfy consumer needs and company goals, stimulate consumer interest, and generate sales. 1. Product/Service - what are you trying to sell? 2. Price - … [Read more...]
Gender Stereotypes and Leadership Success
When power words are said we all have a fast reaction. There is an image that comes to mind depending upon what we learned in our families and cultures. So, take a moment and see in your mind’s eye a picture of the word “man”. Did you see a strong, muscular guy, perhaps wearing jeans and a fit to the skin tee shirt? Maybe it was a sophisticated type in a well tailored suit with … [Read more...]
8 Skills that Makes Leaders Successful
The Only Skills You Need to be a Great Leader Organizations small, medium, and large need strong minded, smart, and resilient leaders. Successful leaders have the ability to get others to follow his or her vision. Leaders have clear visions of goals and objectives. Leaders are flexible planners. Leaders are proactive and do not stop until he or she is satisfied with … [Read more...]
What Makes Women Happy?
Lately there is a new rash of articles and discussions about women's happiness. Even men are getting into the center ring. Marcus Buckingham, a business consultant and author, is now hoping to become an expert on women. He is tackling why there is so much female depression in the midst of so much seeming success at becoming equal partners with their men. I think there is a … [Read more...]
Become Your Own Boss For Less Than $10K
As 78 million American baby boomers begin to move into their retirement years, they are redefining what retirement means. For many, it doesn't mean they've stopped working, but rather that they are exercising more choice over how they work. According to a 2009 survey, some 75 percent of people who chose to engage in some form of work found the work satisfying, and in four out … [Read more...]
Business development and marketing; the keys to success for companies
Why businesses still need business development in addition to marketing Today's workplace is nothing like it used to be with middle to senior level executives not getting large car allowances, company credit cards, and expense accounts upwards to several thousands per month. Employee loyalty is non-existent and with the layoffs and firings. Employees must also take on more … [Read more...]
Green Coaching
I recently returned from our home in Santa Fe where the Green Movement can be seen everywhere. There are classes on sustainability, a wonderful farmers’ market with organic everything, throw-away containers that are biodegradable. I started thinking about what makes the green movement so powerful. It is all about how systems operate and cooperate with the laws of nature. So … [Read more...]
Lessons taken from big business for the benefit of small business
I love reading the morning newspaper. The actual get-your-fingers-covered-with-newsprint paper newspaper. I rue the day when it is just too financially unacceptable for the Fourth Estate to continue rolling the presses. I try to avoid my newspaper's new "Morning Edition" because all too often it is filled with death and disaster news. I don't want to fill my brain with this … [Read more...]