Post by M.J. Ryan, contributing Women On Business writer Pamela Busch owns a restaurant in San Francisco. Like everyone else, she felt the pinch of the economic downturn as people stopped going out to eat. She decided to adapt by offering a three-course tasting menu at a set price. Great. Her desired outcome is to stay in business. She’s accepted the fact that change is … [Read more...]
Conversation with an internet marketing student
I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]
7 Steps to getting publicity by using press releases
Are you asking yourself, why hasn’t my company’s name been in ink yet? Continue reading to find out why many editors and reporters gloss right over your press releases and why they end up in the garbage Are you violating the cardinal rule of publicity? If so, it’s because editors and journalists don’t care about you. They don’t want to read self-serving press materials … [Read more...]
Ten Tips to Earn Stimulus Money Contracts
Federal dollars from the stimulus package are slowly making their way to state and local governments, which will award contracts for all kinds of goods and services with this money. Money that was formerly spent in the for-profit sector is now being spent by government entities. If your business is not prepared to tap into this fertile source of contracts, it is time to … [Read more...]
When is a “brand” not just a brand?
Any business person worth their salt will tell you that branding is important. People have to be able to recognize your products or services on sight. Some brands are symbols or images, some are just words and others are a combination of words and images. As an example, when I see the name General Mills, I instantly think of Cherrios. Can't help myself. I know that the … [Read more...]
Who wants to double or triple their website traffic almost immediately?
Are you getting the most out of your online marketing? The Entrepreneur’s Guide to the Search Engine Marketing Plan So many people pose to be marketing experts, when in fact, some may actually be, but in my experience, I’ve come to find that most are full of hot air. They claim you will get thousands of visitors and increase your conversion rates by 100% if you purchase … [Read more...]
About Leading
I am delighted to be a newbie blogger for Women on Business. This site is filled with great ideas to help all of us climb even higher on our journey to excellence. I believe this is the time for us as women to bring our unique gifts and talents into every aspect of the workplace. We are masters of intuitively understanding that everything is connected and no one wins unless … [Read more...]
Develop A Business Plan and Change It Up On A Regular Basis
Post by Kristy Straka, contributing Women On Business writer Most people in business believe that you should make a business plan and “stick to the plan”. I disagree with this philosophy completely. When you imagine your exciting new business most of you imagine it as a business that will be great . . . people will love it, and you will be successful. That’s great … [Read more...]
Why do I feel like I should’ve accomplished more? The Entrepreneur’s Guide to Meeting Goals Effectively
Are you where you want to be in your life professionally? Are you making what you thought you would be making? Have you accomplished everything you wanted to date? We all have dreams and goals of obtaining something, whether it is finding true love, starting our dream business or finding our dream job, or attaining financial freedom. However, when times get difficult and … [Read more...]
Planning Your Marketing Strategy Quickly and Effectively
It doesn’t matter whether you work for a large Fortune 500 company or own a small Mom and Pop grocery store, devising a sound marketing strategy is going to help meet monthly and annual goals and objectives smoothly and effectively. It doesn’t have to cost a million dollars and you don’t have to have an MBA from Harvard Business School either. The keys to developing a … [Read more...]