I was asked recently about SEO and its importance for my home-based business. SEO? Is Search Engine Optimization important for my business? To be honest I'm not really sure. I think SMO is more valuable. What is SMO? It's Social Media Optimization. And for my home-based business I'm much more interested in the ROI on my social media efforts. [ROI? That's Return On … [Read more...]
Top 5 Reasons to Embrace a Job Loss
With unemployment wavering at 9%, layoffs are likely to continue throughout 2010. Bleak, dismal and discouraging are words the half empty use to describe the current state of the economy, while the half full see this as a new challenge to overcome or a welcome opportunity to make a long awaited change. Having polled a number of experienced professionals in recent … [Read more...]
Resources For New Entrepreneurs
If you have always thought about becoming an entrepreneur, or have recently started your own business, there are many resources you can use to help guide you. I have gathered together some of the sites that I visit and that I think are useful for those interested in taking the entrepreneurial route. Do I have what it takes? Some fun online tests to help you determine … [Read more...]
What are you worth? The cost of branding you.
“The cost of doing business” speaks for itself. You have to put money out to make money; feed the investment so that it grows becoming lucrative and prosperous. A fundamental basic that business leaders process regularly, right? Absolutely! Why then do many business professionals treat themselves and their own career marketing tools with substandard expectations? As a … [Read more...]
A Sweet Song of Success
I've never been one to rush into new technology...probably my age or the fact that too much technology requires thinking logically. I'm an artist and by nature thinking analytically and logically isn't my default. So I must report that I'm new to the iPod. What I have is the iPod Nano, a purple one, and I must admit I'm amazed at the sound that comes out this bitty thing. I … [Read more...]
Networking, networking and more networking
Networking can seem like a daunting task for those with introverted and shy personalities, but it is a must to be successful. Since I've decided to give up a large portion of my client service business because I will be attending business school in the fall, I've decided to focus a lot more of my attention on going to events here in New York City and networking with people … [Read more...]
Work for a Jerk?
At one point or another, we have all worked for a jerk. Trending analysis, client feedback and underground communication clearly indicate that mismanaged employees and boundary violations are on the rise. Managing through tough times and poor leaders is often time more difficult than the work itself. Poor leadership can range from an immediate supervisor to poor HR … [Read more...]
Thinking Long-Term
Post by Veronica Eyenga, contributing Women On Business writer Business can change instantly and, in today’s economy, it is extremely important that you’re prepared for anything. However, not all business takes place in the here and now, looking toward the future counts for something too. Preparedness for the long-term is an ever increasing trend among business … [Read more...]
You were asked to write a Linkedin.com recommendation…Now What?
Social media is all the rage and certainly a powerful medium at that! Linkedin.com career profile marketing is the cornerstone for gaining immediate visibility worldwide. Fantastic! Each day, the numbers increase with new users, broadened network connections, and information to easily boost your knowledge base. Perhaps one of the most frequently discussed topics pertains … [Read more...]
Maybe We Really Have Changed
I was very conscious of role changes yesterday. First, my husband and I needed to get some basics for our new home in Sonoma County California. We were running late and made a last stop at the closest Costco. The Super Bowl had started about ten minutes before and as Saints fans, we wanted to get home to cheer this special team to success. I stopped at the bank of … [Read more...]