Post by Liz Cullen, contributing Women On Business writer As the holidays approach and we look to 2010 for a new start and new goals in business, business owners have the opportunity to review the past year, and even the past decade, to re-evaluate and re-energize for upcoming challenges. One thing the first decade of the millennium has shown us is that we have to be ready … [Read more...]
You’re Driven, But Where Are You Driving?
Most of the professional women I coach, whether entrepreneurs or corporate executives, are driven. I recognize certain characteristics that accompany this drive. Very often these type A personalities are totally focused on the work at hand and tend to be more reactive than proactive. Head down and nose to the grindstone. Does this sound familiar? If this is true for … [Read more...]
The Four Essential Elements to Your PR Toolbox
Part 5 of 7 Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the right tools and tactics to stay ahead of the curve with the rest of the digital world. To be properly equipped, you are going to need the four following tools in your PR … [Read more...]
How Far Should We Go?
Most women love to help, to rescue, to make what hurts all better. We have been programmed for centuries to be the caretaker. It is often a wonderful and powerful position…. most of the time. Except when you are so tired you can’t see straight and someone still wants something from you. Except when resources are limited and guilt keeps you at the end of the line till … [Read more...]
Winning at the NEW “Mommy Track”: The Rise of the “Mompreneur” Part V
Taking your conversations from casual to powerful. Taking that entrepreneurial leap can be terrifying. The most valuable tool you have whether you’re just starting out, or you’ve been playing the game for years, is the relationships you build with others – Your Connections. For the past few weeks I’ve been sharing with you relationship-building strategies that can put … [Read more...]
7 Easy Ways to Retain Customers
Guest post by Michelle Strassburg (learn more about Michelle at the end of this post) Winning new customers is often easier than keeping them. Not too dissimilar from other types of relationship business or personal you must work hard on the relationship to make sure the other party is content. When it comes to retaining customers, keeping the other party content will directly … [Read more...]
It’s important to be your own best customer
If you have a business, are involved in commerce in any way, you have customers. Customers are the people who pay money for the products or services or combination of products and services that your business offers. [Even if you are involved in a barter-type commerce, each side of a barter or trade is the other's customer.] This is not news to any of us with small or … [Read more...]
Learn How to Pitch the Media Correctly, without Upsetting Prospective Contacts
Publicity is more credible than advertising because it isn’t paid for directly by the company or person, while advertising space is. Public Relations specialists can't control the size of a write up as much as advertisers can. When your product, service, name, or company is in ink, it can generate great media attention, which is why billions of dollars are spent on PR every … [Read more...]
Business Stalled? A Killer Question
Halloween is a scary time of year. Ghosts, goblins, vampires and other creatures of the night stroll around making ugly faces and uttering growls and, like my dad used to do, they slap their shoe on the coffee table when you don't expect it scaring the bejezzus out of you. Actually it was pretty funny because we kids could always see it coming and mom never could and she … [Read more...]
Your Product or Service: How to Price it Right
I've always believed that you must price your particular product or service at a level that provides value for others at a price they're willing to pay. There are two parts of a price tag: one is the actual sale price of the item. The other is the value that the purchaser finds in buying that item. The actual sales price is just a number. However, the item is essentially … [Read more...]