By now you’ve gotten the message that networking is a crucial element of career success. If you’re going to make it you’ve got to connect. And you’ve read the rules – dress well, be sincere, be interested in the other person, follow-up to develop and build relationships, and so on. Does it still sound intimidating? So much so that you’re still holding back? Or maybe … [Read more...]
Writing as Marketing Tool
Donna Satchell, an Atlanta-based speaker, writer and trainer, knew from the start, after leaving her corporate position at Clairol, that as a trainer she had to develop a marketing strategy that would work for her. Whether it worked for others was not a concern of hers – she was out to build her own business, not anyone else’s. Writing and publishing became important tools … [Read more...]
Risky Business
“A real entrepreneur is somebody who has no safety net underneath them.” ~ Henry Kravis In every job there is danger. For a construction worker it could be a collapsed building. For a police officer it could be a crazy hostage situation. For a pizza maker it could be a burnt hand (ouch). For entrepreneurs, it is the danger of the unknown! As an entrepreneur, a lot of a … [Read more...]
Lending Lessons Learned from Capital Sources Speed Dating
Post by Liz Cullen, contributing Women On Business writer I recently went to a program put on by the Maryland Chamber of Commerce which linked small business owners with sources of capital. It was “speed dating” for business owners to find out who was still lending and the opportunities that are available with different banks. My last post discussed how in polls, women … [Read more...]
Marketing – It’s Simple!
Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew what she was doing when she simplified marketing for small business owners. There are three practices, she advised, that we should consider deploying when we go out and look for new clients or customers. They are: networking, speaking and writing. Think about it. Simple, isn’t it? Let’s talk about … [Read more...]
What You Eat is How You Sleep?
We have all heard the phrase, "you are what you eat" and it does seem to ring true on many levels. Almost every single day I hear someone express how tired they feel. I know several people who do not sleep well on a regular basis. What we don't realize, is that the food we eat can have a big impact on our sleep quality at night. This can have an enormous impact on your life, … [Read more...]
The Business Owner as Superwoman
We think we can do it all, don’t we? We had an idea for a business, we got it established, we began attracting clients or customers, and we are now in the thick of it. We have signed a lease for our office or retail space, we have designed our logo, hired a printer for our business cards and begun work on a web site. We keep our accounts, design our brochures, write … [Read more...]
Tasty Morning Treat to Beat the Winter Blues
It can be quite monotonous, at times, planning the weekly meals around my work schedule. I would like to say I try to stay mindful of healthy food options and sometimes it helps to try new things, get new ideas to break up the routine. I always love finding recipe ideas that I can share with everyone that are tasty options to vary from the easy convenience of unhealthy … [Read more...]
You were asked to write a Linkedin.com recommendation…Now What?
Social media is all the rage and certainly a powerful medium at that! Linkedin.com career profile marketing is the cornerstone for gaining immediate visibility worldwide. Fantastic! Each day, the numbers increase with new users, broadened network connections, and information to easily boost your knowledge base. Perhaps one of the most frequently discussed topics pertains … [Read more...]
Women as Business Owners
In Georgia, where I live and write, women have always owned businesses. Even our fictional heroine Scarlett O’Hara was a business owner, as the proprietress of a sawmill. Georgia women have historically been entrepreneurial – from the rural housewife, whose hens laid more eggs than the family would consume and sold the surplus to her neighbors to Juliette Gordon Low, … [Read more...]