Many corporations create an HR policy that suggests it's best to promote from within. Look at the existing talent and resources within your organization before your search to fill current or potential job openings takes you outside the company. It's a good policy and it makes sound business sense on many levels. Is it possible for us to mirror this policy for our own … [Read more...]
What are the Best Ways to Create, Manage, and Build a Brand?
Often times, are so enthusiastic and think they are going to strike it rich as soon as they release their product or service, but they are often mistaken because without effective marketing, the public will not hear about what they have to offer. Many small businesses make the mistake of placing poorly written full-page ads in local newspapers or placing on . Because the … [Read more...]
Packaging your Products into a Menu of Options
By now, you've probably perfected your 7-second version and 30-second version "elevator pitch" about what your company offers. You probably know what it is that you do best, and who your specific market of consumers is. But can you do more? Will you demonstrate for someone what you offer, instead of just telling them? Will you walk someone through a version of your … [Read more...]
Walking the Line at Work. Choosing Appropriate Attire
I was on the fast track. It was just a little over a year since I was hired for an entry level position with a medical management company and I was promoted to executive status. I loved my job. I got to travel and meet and work with wonderful people. I was good a managing others and excelled at my job. Corporate headquarters was on Madison Avenue in New York City. We had … [Read more...]
Promote Women. It’s Profitable
I read a very interesting article recently in The Boston Globe called, "The Female Advantage. A New Reason for Businesses to Promote Women: It's More Profitable." http://www.boston.com/bostonglobe/ideas/articles/2009/05/03/the_female_advantage The premise of the article is that companies with more female leadership in place at the Board and executive level are more … [Read more...]
Business Women Retreat to Refresh
I took 48-hours “off” this week to go on a retreat with the women who are fellow members of the Women Presidents’ Organization [WPO] chapter to which I belong. We had the good fortune to be hosted by one of our own members, Sharon Lechter, who with husband Mike is proprietor of the Cherry Creek Lodge on Cherry Creek Ranch in Young, Arizona. The drive from Phoenix into the … [Read more...]
Fear of Failure
Chance is always powerful. Let your hook be always cast; in the pool where you least expect it, there will be a fish. ~ Ovid What great wisdom from a Roman poet. But how often are we willing to take risks and take chances. It's pretty scary, right? Have you thought about what your business would look like if you had NO fear of failure and rejection? Fear is such a powerful … [Read more...]
Whale Hunting Women
Last week I started a "Virtual Blog Tour" to promote my new eBook, Whale Hunting Women: How Women Do Big Deals (Volume I). Nikki Leigh is the inventor/promoter of Virtual Blog Tours, which is the digital equivalent of an author's book tour-only cheaper, easier, and broader. It consists of visiting other people's blogs on a carefully crafted schedule. The blogger may use … [Read more...]
Self-Promotion is a Must Have Skill
Self-promotion is a must have skill in today's marketplace. How you use your reputational power and how you promote yourself is key to staying marketable. We, as women, are especially sensitive about selling ourselves, stepping into the spotlight, and talking about ourselves in a positive manner. In my 20+ years of business experience, I have seen the consequences when women … [Read more...]
Spring Business Contests
Business contests are a great way to get needed visibility for a new start up, gain recognition for your hard work, or even win cash and prizes. Business contests target companies and entrepreneurs in all shapes and forms- there are contests for large businesses, start-up ideas, and women entrepreneurs. Spring is the prime contest season- most applications are due by the … [Read more...]