Post by Amy Blais, contributing Women On Business writer As a business woman, there are several opportunities to work with other companies for supply or service needs. Supporting your network of other women owned businesses can translate into partnerships and long lasting professional relationships. It is important to support women as clients, partners, employees and experts, … [Read more...]
Susan Gunelius Talks Copywriting and Marketing on Business Profits Radio
Business Profits Radio is a satellite radio show hosted by business expert, Robert Skrob. This week, Robert interviewed Susan Gunelius, author of Kick-ass Copywriting in 10 Easy Steps, to learn more about how to build your business and the buzz around it using simple techniques for creating compelling marketing messages. Some of what Robert and Susan discussed … [Read more...]
Lessons from the 2008 Election – Remember Marketing Fundamentals
Post by Patricia Hewitt, contributing Women On Business writer It’s the day after – literally – and if you live in a swing state, you are as thankful as I am that this election is over! I have a marketing hangover that’s killing me. Yet, over the course of the past few weeks, I couldn’t help but think about all that money spent on advertising. What I would do with … [Read more...]
Dell Sued for $500 Million for Discrimination to Female Employees
Last week, four former senior Dell human resources executives filed a $500 million class action lawsuit against Dell claiming the company is guilty of systemic gender and age discrimination. According to Channel Register, the lawsuit, "alleges Dell unfairly targeted women and employees over 40 in the big round of recent lay-offs, which sees 10% of staff worldwide - … [Read more...]
Condoleeza Rice and Indra Nooyi Talk About Women, Business and the Glass Ceiling
In late October, the 2008 Women's Conference was held and featured speakers such as Gloria Steinem, Jennifer Lopez, Maria Shriver, Christianne Amanpour and more female leaders from various industries and walks of life. A panel featuring Indra Nooyi, CEO of PepsiCo, and U.S. Secretary of State Condoleeza Rice (moderated by Campbell Brown) featured discussions on the glass … [Read more...]
Making Certain Moves in an Uncertain Marketplace
Guest post by Marshawn Evans, author and President of EDGE 3M Sports & Entertainment. Read more about Marshawn at the end of this post. With the state of the economy and the bailout plan, everyone is concerned about the stability of jobs and 401Ks. As an entrepreneur, I understand and appreciate the concern over being able to maintain revenue. Regardless of whether … [Read more...]
Tutorial – How Small Businesses Can Use Twitter
I found a great screencast by Jim Kukral at Small Biz Trends this week that provides an excellent primer on how to get started with Twitter. It also includes some high level ideas for how and why small businesses can use Twitter, but I think many of the ideas and suggestions can be applied to businesses of any size and even individuals looking to network and build their … [Read more...]
Tips for Growing Your Business
Post by Dr. Marsha Firestone, contributing Women On Business writer Only 3% of all women-owned businesses generate over $1 million in annual revenue, and these million-plus firms are growing faster than smaller women-owned firms. Here are some tips to help you grow your business even in a tough economy. 1. Apply sophisticated management practices, especially the use of … [Read more...]
Top Ten Women You Never Heard Of
Guest post from Alice Krause of News on Women. You can learn more about Alice at the end of the post. I am surprised every day to see how unfamiliar people are with the accomplishments of women in business. I wonder how many of the women I post about on NewsonWomen.com you have actually heard of. Don't worry – you are not alone, I've never heard of half of them … [Read more...]
How to Address Your Competition
Post by Patricia Hewitt, contributing Women On Business writer With Halloween almost upon us, I thought it would be interesting to look at one of the trickiest aspects of our sales and marketing efforts – how to address your competition. Present too much information and you run the risk of looking either defensive or offensive. Presenting too little information may give … [Read more...]