Yesterday, an article I wrote about copywriting was published on Entrepreneur.com. The article is called Misleading Marketing Copy, and it discusses several words and phrases that should be avoided or used with caution in advertising and marketing materials. I thought female small business owners or any women in business who need to write marketing copy could benefit from … [Read more...]
Avon CEO Andrea Jung Takes Seat on Apple’s Board
Apple Inc. (NASDAQ: APPL) has named Andrea Jung, CEO of Avon (NYSE: AVP), as the eigth member of its board of directors. Andrea Jung is the first woman and the first Asian to hold a seat on Apple's board. Steve Jobs, Apple's CEO, stated that Jung will bring a "new dimension" to the company's board. It's actually hard to believe that a progressive company like Apple has … [Read more...]
Facts About Women-Owned Businesses
Each year, the Center for Women's Business Research prints cards providing the Key Facts About Women-Owned Businesses. The 2007 fact cards are actually small brochures that can be purchased in packs of 100 for $70. The Center for Women's Business Research suggests handing the cards out in meetings or conferences, but I also like the idea of including one of the cards in … [Read more...]