I’ve been trying for years to determine why some marketing, in general, is simply not effective. In fact, sometimes marketing has the exact opposite effect than what is desired. Case in point - the company brochure. Some firms work for hours, days, and months to create the perfect brochure with the best writing and layout. Yet later they discover that they could have … [Read more...]
Stop dipping your big toe in the water…the others might get JEALOUS! 5 steps to avoiding analysis paralysis.
In my last post, I expressed the importance of listening to your intuition and going with your gut. You might agree that the flipside of gut-based decision making is analysis paralysis. So, if you are continually dipping your big toe to test the waters and avoiding taking the plunge, take a step back from what appears to be wildly uncertain waters and ask why? Do you ever … [Read more...]
Are you a good boss?
Are you a good boss? Really? I know when I ask myself that question, I come to the conclusion that I could be better. So what makes a good boss, and how can we get better? In the January/February issue of Harvard Business Review an article on becoming a great boss offers research and some key tips for improving as a boss. A good boss is typically influential. But where … [Read more...]
5 Important Things to Remember as an Entrepreneur
Guest post by De Francis (learn more about De at the end of this post) I attended an entrepreneur course several weeks ago. Many aspects were discussed that revolved around entrepreneurship and small business ownership. One day we had a guest speaker and reflecting on what stood out the most during his visit was the following: 1. Talk about your purpose and passion! Or more … [Read more...]
Building Your Brand “Buddy The Elf” Style – Part 2
Last week I talked about the first two steps of brand building: awareness and understanding, and developing brand associations and meaning. Just to refresh, if you have seen the delightful holiday movie Elf, you are familiar with the endearing qualities of child-like hope and wonder “Buddy the Elf” exudes. How endearing is your brand to your customers? What do you your … [Read more...]
Part 5 of the Cash Flow Video Series for Women on Business by Susan Spencer
The final video in Susan Spencer’s exclusive Cash Flow series for the Women on Business audience is now available on the WomenOnBusiness.com YouTube channel. You can watch the video below and follow the links to view Part 1, Part 2, Part 3 and Part 4 if you missed them. About the WomenOnBusiness.com Cash Flow Video Series from Susan Spencer Susan Spencer is a business … [Read more...]
Work Drama Mimics Family Drama
“Can you believe it?” said the frustrated voice on the other end of the line. .. “She did it again!” the voice was getting louder. “I think it may be time for me to quit, I can never please her.” This was the essence of the frantic phone call from one of my coaching clients. “Real life is much more intriguing than fiction” was my thought as I began to dig into the drama … [Read more...]
Part 4 of the Cash Flow Video Series for Women on Business by Susan Spencer
The fourth video in Susan Spencer’s exclusive Cash Flow series for the Women on Business audience is now available on the WomenOnBusiness.com YouTube channel. You can watch the video below and follow the links to view Part 1, Part 2 and Part 3 if you missed them. About the WomenOnBusiness.com Cash Flow Video Series from Susan Spencer Susan Spencer is a business woman and … [Read more...]
Part 3 of the Cash Flow Video Series for Women on Business by Susan Spencer
The third video in Susan Spencer’s exclusive Cash Flow series for the Women on Business audience is now available on the WomenOnBusiness.com YouTube channel. You can watch the video below and follow the links to view Part 1 and Part 2 if you missed them. About the WomenOnBusiness.com Cash Flow Video Series from Susan Spencer Susan Spencer is a business woman and author … [Read more...]
Part 2 of the Cash Flow Video Series for Women on Business by Susan Spencer
The second video in Susan Spencer's exclusive Cash Flow series for the Women on Business audience is now available on the WomenOnBusiness.com YouTube channel. You can watch the video below and follow the link to view Part 1 if you missed it. About the WomenOnBusiness.com Cash Flow Video Series from Susan Spencer Susan Spencer is a business woman and author whose new book, … [Read more...]