Break the Minnow Mindset Bonnie Marcus of Women’s Success Coaching interviewed me for her podcast last week. I mention this only because Bonnie calls her podcast a “bragcast.” She is driving home a point: that women often do not assertively claim credit for our accomplishments. One of Bonnie’s chief goals as a success coach for women is to encourage and empower us to … [Read more...]
3 Tips for Success in the Government Contracting Market
Post by Liz Cullen, contributing Women On Business writer The WPEO recently held a workshop for our certified WBEs on how to position themselves for success in the government contracting market. One request I’ve heard from women business owners has been “How do I access government contracts?” There is a perception, in some cases correctly, that there are a pile of contracts … [Read more...]
Marketing Your Business Through the Downturn
Guest Post by Monique Hayward (Learn more about Monique at the end of this post) With your customers feeling the impact of the slow economy as job losses mount and their investment portfolios dwindle in value, chances are you are realizing that you need to adjust your adjust marketing strategy for your business. Revenue is hard to come by these days, but it’s critical that … [Read more...]
Do We Need to Be Selfish to Be Successful?
When we first came into this world as infants, we were very focused on having our immediate needs met. Life was simple. With more "socialization", we began to respond to those around us and our thoughts turned outward. Our parents, friends, and teachers were more interested in finding ways to have us please them than to have us please ourselves and we lost touch with whatever … [Read more...]
Do You Have a Fear of Selling?
I am always amazed at how many people are traumatized when it comes to selling their product and/or services. When I looked up the verb "sell" in the dictionary, I found these definitions. to transfer services to another in exchange for money. (OK. I can live with this definition.) to persuade or induce someone to buy something. (Used car salesman approach.) to … [Read more...]
The Importance of Networking in a Down Economy
I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees. Perhaps you are lucky enough to be employed or own your own business. Even if you are currently unemployed, now is the time to get out there … [Read more...]
Why Women Should Choose Franchising
Guest post by Kate O'Connor, editor of FranchiseDirect.com When considering franchising as a viable business alternative the two big benefits that crop up are “brand” and “established business model” which are very relevant but really its only when you get down to the “nitty-gritty” of the benefits of franchising that it becomes apparent why … [Read more...]
Success is a Choice
We can achieve what we can conceive and believe. ~ Mark Twain One thing that all successful people have in common no matter what their career or talent is that they see themselves as successful and they have an abundance of positive energy toward their goals. Anyone can choose to be successful. Success begins with a positive attitude and the belief that you can do what you … [Read more...]
Adela Cepeda Talks About Women in Business Today
Adela Cepeda has spent 27 years working in the field of finance. Today, she is the majority owner, a founding partner and chair of Alta Capital Group, LLC, as well as owner and president of A.C. Advisory, a municipal finance advisory firm. Adela Cepeda will be the keynote speaker at Entrepreneur.com's Women in Charge: Winning Strategies for Women-Business Owners … [Read more...]
Women@Work Network: A Business Model for Women
I love it when I find a company that focuses on supporting women in business. Today, I found a company called Women@Work, which operates under a unique business model. Women@Work opened in 2002 with the mission of helping women at every stage of their career successfully navigate their re-entries into the workforce. … [Read more...]