The Asian market is growing quickly and there is high demand for Western products, but succeeding in business in Asia isn’t a guarantee. To succeed in Asia in the long-term, you need to have a highly localized business strategy.
Having an expert in this area on your team is critical to ensuring your business is positioned to achieve that long-term success. At the very least, you need to invest time and effort into learning from the experts before you dive into this fast-moving market.
“The opportunity in Asia is so big that you ignore it at your own peril.”
“In Asia, millions and millions of people joining the middle class is an irreversible course.”
“You don’t target the middle class. You target indulgence. You target feelings. You target emotions.”
“If you think it’s just about brand equity and placement of ads—forget it.”
Those are just a handful of the many memorable quotes that have come from business thought leaders during their appearances on Singapore Sessions. Sponsored by the Singapore Economic Development Board, Singapore Sessions takes global business challenges and brings together experts from diverse fields to come up with solutions.
Conversations can be viewed in the archive of videos offered on the Singapore Sessions website, and it’s filled with useful information for any business considering expanding into the Asian market. Recent videos answered questions like:
- How can big data and analytics spur innovation in new markets?
- How can businesses navigate Asia’s increasingly complex supply chain?
- How should companies retool their talent strategies in Asia?
- What is the right entry point for emerging markets?
Video Sponsored by Singapore Sessions:
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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For marketing on the cutting edge Susan is simply the best. Everything she does inspires me from her brilliant books to her writing here, to her profound insights. If you can only pick one guide who knows how to teach you to protect and polish your brand you have found her. For example I am expanding my innovations into Europe now but when I move to Asia I will be referencing Susan’s brilliance here if you know what I mean…
Thank you so much, Jim!
Thanks susan, My wife is an asian girl and read your article on women business opportunity, She get more inspired by you and she now started a business in singapore and she did very much good in business, once again thanks for inspired my wife..