NEWS AND INSIGHTS UPDATE:
What can women entrepreneurs teach us about customer service? Rieva Lesonsky of American Express OPEN Forum provides some specific lessons that women entrepreneurs are using to redefine customer service.
Some of the customer service techniques that women entrepreneurs are using might be considered byproducts of innately female characteristics. Whether or not that’s true, the important point is that these techniques are working and can be learned and used by anyone.
Reiva shares several ways that women are leading the new wave of customer service:
- It’s all about empathy.
- Most customers are women.
- It’s about more than just service.
- Collaboration matters.
- Being systemic is essential.
Rieva provides great details, advice from experts, and more in her full article, which you can read by following the link below. What is the top customer service lesson that you think women entrepreneurs can teach us? Leave a comment and share your thoughts.
Get the details: What Women Entrepreneurs Can Teach Us About Customer Service via www.openforum.com
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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Hi Susan,
Great article, very concise. Our customers are primarily women (98%) as we are involved in the HR industry as a consulting and training firm.
The points you’ve listed are soooo important, especially the empathy.
Thanks!