Liz Fuller at BusinessandBlogging.com published a post today to announce the upcoming corporate blog reviews that she and her co-blogger, Laura Spencer, will be doing on BusinessandBlogging. I wanted to make Women On Business’ readers aware of this, because I’m sure the reviews, ideas and discussions that will come from the reviews will help other businesswomen who have (or need to develop) an online social marketing presence through a business blog.
Liz provides a great list of the good, the bad and the ugly of business blogging. Here’s a recap:
Good Blogs will be:
- easy to find
- frequently updated
- written in an engaging manner
- relevant
- focused
- honest
- interactive
- responsive
Bad blogs will be:
- hard to find
- infrequently updated
- censored
- one-way communication
- unresponsive
- defensive
Ugly blogs will be:
- boring
- inaccurate or misleading
- filled with technical jargon (for a non-technical audience)
- full of regulations and legal disclaimers
- self-absorbed
- press releases in disguise
I added my own comment to Liz’s post saying how I think business blogs that are filled with corporate rhetoric are useless. I’m really looking forward to seeing Liz and Laura’s reviews. Hopefully, other businesswomen will be able to learn from their expert opinions and boost the effectiveness of their own business’ (or personal) online presence as a result.
Can you think of any other factors to add to Liz’s good, bad and ugly blogs list?
Tags: women in business, business blog, businessandblogging.com, Liz Fuller, Laura Spencer, businesswomen, women on business, online business, social media marketing, viral marketing, blogging tips, corporate blogs, blog review
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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