In his new book Accelerate: Building Strategic Agility for a Faster-Moving World
Kotter describes a dual operating system’s principles as follows:
- Many people driving important change
- A “get-to” mindset not a “have-to” mindset
- Action that is head and heart driven
- More leadership not just more management
- An inseparable partnership between the hierarchy and the network
He describes in detail a number of real-life examples that include both challenges and successes. For example, the idea of strategic “fitness” and strategy as a dynamic force being a constant rather than yearly exercise is fitting for the 21st century organization.
This book is about pioneers and is for pioneers – well worth your time.
What business books are you currently reading? Share your recommendations in the comments below.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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