Email marketing is an important part of any business marketing plan, but with so many do-it-yourself tools available today, many small and mid-size businesses and marketers are losing sales and opportunities by sending emails that are either poorly written or poorly designed.
Email Monks created an interactive infographic (see it in action here) filled with email newsletter design best practices.
Follow the tips in the infographic, and your email response rates should increase. You’ll learn everything from brand optimization, layout, and content as well as what to avoid in your email newsletter design. Scroll to the bottom, and you’ll find a checklist for mobile email design.
Email Monks also offers a handy printable checklist that you can use to improve your email newsletters.
You can see the non-interactive version of the infographic below, which you can click to view it at full size.
Via: Email Monks
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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