Just 1 in 7 board members at Europe’s top companies is a woman, and the battle for gender balance on corporate boards continues. In a new video, the European Commission asks, “Do we want to wait another 40 years to reach a fair gender balance?”
You can press the play button in the video player below to watch the video, which is very clever. Be warned, it doesn’t start to get good until about 30-seconds in, but it’s worth the wait. The visual that happens at that point is very effective. See for yourself. Do you think this type of video will help call attention to the gender gap on corporate boards? Leave a comment after you watch it, and share your thoughts.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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