A new infographic from 4th Estate shows that the vast majority of 2012 election coverage by the media is guilty of leaving women out of the conversation about women’s issues. Check out the infographic below where you’ll see that on issues related directly to women like birth control and women’s rights, print media quotes women far less frequently than men.
Unfortunately, it doesn’t matter which media organization or which news outlet you look at, one thing stays the same — men are quoted anywhere from approximately 66%-80% of the time.
To make matters worse, the other quotes don’t just come from women. They come from organizations. Women are only quoted around 20% of the time. Even news organizations that quote women on women’s issues more frequently only do so about half of the time or less. Take a look at the infographic below for all of the specifics.
Click the image to view the infographic at full size at the source.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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