NEWS AND INSIGHTS UPDATE:
More and more highly experienced and talented business women are moving away from Corporate America and joining or starting small businesses. What’s motivating them to make the switch?
Allison O’Kelly, founder and CEO of Mom Corps, shares the secret — flexibility. She writes on The Business of Flex Blog:
“A recent McKinsey study shows that large companies are bleeding female talent at an alarming rate. Women land 53% of entry-level jobs and make it to ‘the belly of the pipeline’ in large numbers, the study found. But then, female presence drops to 35% at director level, 24% among senior vice presidents and 19% in the C-suite. Why? It seems women are reluctant to take their careers to the next level within a large organization for fear of losing life balance.”
Allison explains that while some of those women leave the corporate world to join the world of entrepreneurs, others join the teams of established small businesses. While many corporations are starting to understand the value of offering flexibility to employees, there is still a long way to go. In the meantime, small businesses offer a place for talented and experienced women and men to find new careers in environments that enable them to excel with a bit of flexibility.
Does your company offer flexibility to its employees?
Get the details: How Small Business is Attracting Senior Talent via blog.momcorps.com
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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