How to Get Prospects to Make a Purchase or Contact You Immediately after Reading about Your Company
Effective copywriting must follow a tone and style your audience will understand. If you are writing to an audience of financial groups, use jargon they understand. Don’t write on a level that you would if you were writing to children.
- Figure out who your market is. Find out lifestyle patterns and preferences, hobbies, demographics, geographics, and anything else that is relevant.
- Before you write anything, make sure you thoroughly studied the product or service that you are selling.
- Make sure your copy flows. Don’t shift tones unless it is something that you are trying to convey in your message.
- When writing effective copy, stay away from using the word “I.” People want to know what’s in it for them.
- Generating a captivating headline will get prospects’ attention. If you are going to be clever, make sure the prospect can figure it out immediately.
- Humans are emotional buyers. No matter what you are selling, make sure to list benefit after benefit.
- Develop a strong call to action. You can have great sales literature, but without a call to action, you are only going to delay getting a direct response to whatever you are trying to sell.
- If you are writing web copy, make sure it is filled with rich keywords, as you want to get the best search results possible.
- Review your copy as many times as possible. Read it one time, read it again. Put it down, then read it again. Make sure it is the best copy that you have ever written. After all, you want customers and clients to keep coming back to you for business. That’s why you are in business — right?
Kristin Marquet
Kristin Marquet serves as the Creative Director of the award-winning creative studio, Marquet-Media.com. She oversees the day-to-day operations of the studio and directs all client accounts and projects. In 2017, she launched the emerging spinoff media company, FemFounder.co that helps creative female entrepreneurs plan, launch, and scale their businesses. Passionate about learning, Kristin has advanced studies in data and marketing analytics. She has attended MIT, Boston University, and New York University and holds degrees in literature and marketing/public relations. She has contributed to Forbes.com, Inc.com, HuffingtonPost.com, Entrepreneur.com, and NYDailyNews.com.
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