I’m pleased to announce that the Women on Business writing team has grown again. Kristina Shands of Authentic Communications has joined the growing list of contributing writers. You can read more about Kristina below. Please join me in welcoming her to the community!
About Kristina Shands
Kristina Shands is the owner of Authentic Communications, a communications and marketing firm specializing in telling stories that move people to action. Authentic Communications collaborates with small businesses and entrepreneurs to spark interest, create a buzz, build connections, increase loyalty and inspire action in order to attract new clients and increase visibility. Kristina works with clients on creating their own unique business story and integrating social media tools into their marketing plan.
Kristina lives at the foothills of the Smoky Mountains in beautiful East Tennessee. She is an avid hockey fan and covers the Knoxville Ice Bears for Pro Hockey News website. When not writing or watching hockey, she can be found attending small town festivals across the Southeast and finding every excuse in the world to justify eating funnel cakes and snow cones.
You can find Kristina online at http://authentic-communications.com and on Twitter @authenticbuzz.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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