More than three out of four millenials (78%) prioritize how innovative a company is when deciding whether or not they want to work there. Nearly one in two millenials (44%) believe that innovative solutions are most likely to come from businesses rather than academia or governments.
These statistics come from Deloitte’s Millenial Survey 2014. Deloitte surveyed 7,800 millenials from 26 countries who had college degrees and were employed full-time in a variety of industries and in companies of diverse sizes.
Is your company doing the right things to attract the best millenial employees?
Bottom-line, millenials want to work for companies that they perceive as innovative. However, innovation isn’t the only thing millenials want from employers. They also want the companies they work for to invest in training employees to become leaders. In fact, three out of four millenials (75%) believe that the companies they work for should do more to develop future leaders.
In addition to an innovative culture that invests in developing future leaders from within, millenials want employers to be socially conscious. Nearly three out of four millenials (74%) think that businesses can have positive impacts in the cities where they’re located, but the majority of millenials don’t believe that businesses are doing enough to help people, communities, and society as a whole.
Social consciousness is just part of the bigger picture for millenials though. One in two millenials (50%) want to work for companies that are ethical and prioritize ethical practices. Millenials are also keenly aware of issues that affect society which they believe businesses could easily impact. For example, 39% of millenials cite a lack of diversity as the biggest barrier to company innovation and 64% believe that businesses should do more to help reduce and end income inequality.
You can view the full report on the Deloitte website. Some of the highlights are included in Deloitte’s infographic below.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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Ha! You would think that “Work-Life Balance” would be at the top of this list, especially coming from one of the big 4.
It’s not just millennials. I’m 49 and have been looking for work in my schooling while working in a completely different position. I hear companies complain all the time that they can’t find workers experienced in certain skills. Yet, companies don’t want to take the time to develop and train workers that have good work ethics and are willing to work hard. How are employees supposed to get the experience without good training programs? I also want to work for a company that is innovative but I see mostly penny wise, dollar foolish when it comes to investing in future talent.