It’s well known that when Oprah Winfrey endorses something, sales go up. It’s also a known fact that when Oprah Winfrey adds a book to her book club, sales for that book increase by a million copies. On Friday, Oprah Winfrey put her seal of approval on Suze Orman’s book, Women & Money.
On Friday’s telecast of The Oprah Winfrey show, Oprah told her viewers that Suze Orman’s Women & Money, which was published a year ago, would be available for free download from Oprah’s website for 33 hours. During that time, 1.1 million copies were downloaded in English and another 19,000 copies were downloaded in Spanish. At the same time, Women and Money sat in 6th place on Amazon.
Suze Orman is very famous in her own right, and she certainly didn’t need Oprah Winfrey to promote her book in order to sell copies. However, Suze Orman was quoted in a statement released by Oprah Winfrey on Saturday saying, “I believe Women & Money is the most important book I’ve ever written,” Orman said in a statement released Saturday by Winfrey. “So this was not about getting people to buy the book, but getting them to read it, and that was the intention behind this offer.”
Sounds like this book is a must read not just for women in business but for all women. Have you read Women & Money yet? If so, leave a comment and let Women On Business’ readers know what you thought of it.
Tags: women in business, Suze Orman, Oprah Winfrey, Women and Money, women on business, businesswomen, women finances
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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