From years of experience, I’ve learned that if I leave a voicemail message for my husband, I have to get to the compelling and important information at the beginning of the message. If I leave it for the end, he never really makes it there. He begins doing something I call “light listening” (i.e. He’s bored with his own wife’s rambling message and can barely pay attention).
How are your voicemail messages? How about your email communications? Are you communicating something compelling that is short and concise? Does it give anything of value? Or are you becoming a victim of “light listening” as you fail to get to any point in a timely manner?
A serial entrepreneur I’ve worked with, who seems to turn most everything he touches into gold, told me his secret to communicating well on the phone. He told me he writes out the voicemail message before he makes a phone call. And he does it before just about every call he makes. Then, if he has to leave a voicemail, he is ready. And, if he speaks live to the person that he’s calling, he is much more prepared. It is especially important when talking with a prospect, a strategic alliance connection, or a networking contact. Because if you don’t give them your best, you have left them with a lasting message that may have them questioning you and your abilities (it happens)!
These days I text my husband and get right to the point with information like… “Can you please pick up Shane at 6pm or he will be stranded at hockey practice?” Best to get the important messages delivered without the fluff. And, it’s hard to be that boring in 160 characters.
Maribeth Kuzmeski
Maribeth Kuzmeski, MBA is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. She is the author of 4 books, has frequently appeared on TV and radio, and has written articles on marketing strategies for hundreds of publications including Business Week and Entrepreneur. She regularly speaks to audiences on topics relating to business development, marketing, and sales strategies. Maribeth is author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, September 2009).
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