Earlier this year, I shared the Women on Business What’s She Worth? The Slow Road to Equal Pay infographic that visually depicted the size and effects of the gender pay gap. Now, I have another infographic to share that puts the issue of unequal pay in a new light.
Below, you can view the Breadwinning Moms infographic from CityTownInfo.com, which explains the rise of women as heads of households.
Take a look at the infographic and you’ll see that 63% of breadwinning mothers are single while 37% are married. According to The New York Times, the number of stay-at-home fathers has doubled over the past 10 years, but the number of married breadwinner moms has only increased from 4% in 1960 to 15% in 2011. During the same time period, the number of families headed by single mothers jumped from 7% to 25%.
While half the workforce in the United States is female, and more women are obtaining secondary degrees than ever, there are still cultural biases against women breadwinners. According to a 2013 study from Pew Research Center, 67% of respondents to a U.S. public opinion poll agreed that breadwinner moms enable families to live comfortably. However, 50% believe having a breadwinner mom makes it harder for a marriage to succeed, and 74% believe having a breadwinner mom makes it harder for parents to raise children.
Until these cultural biases change, the road to equal pay for equal work will continue to be a long one.
Courtesy of: CityTownInfo.com
What do you think? Leave a comment and share your thoughts on the data in the infographic.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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