Unfortunately, most companies are getting it wrong in terms of marketing to women. Considering that women make or influence the vast majority of purchase decisions, you’d think that companies would make an effort to more effectively reach the female consumer audience.
I wrote a series about brand positioning for marketing to women for Ask Your Target Market that offers some insight into this topic. You can follow the links below to read those articles. Also, check out the infographic below from Creatage for a visual perspective on marketing to women.
- Part 1 – What is Gender Branding?
- Part 2 – Why is Marketing to Women Important?
- Part 3 – The Gender Differences in Thinking and How They Affect Buying Decisions
- Part 4 – Tips to Market to Women Effectively
- Part 5 – Using Market Research in Marketing to Women
- Part 6 – Real World Gender Branding Examples to Learn From
Click the infographic to view it at full size.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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