According to Janine Popick CEO and Founder of Vertical Response, she explains her reasons why she may or may not allow some employees to follow her on twitter or facebook. Here are some great tips to remember depending on your style and use of social media with your employees. You do not have to be “Big Brother”, but it is a good way to pay attention to what your employees may be saying and feeling about work – and better yet a good way to get to know them a little bit personally. If you do find negative content posted about your company that would be the perfect time to talk with him or her to dig deeper into the problem and see if there is a solution. This would be a great way to open up a discussion to make changes within your company. Read more.
Share your thoughts. Do you allow your employees to friend or follow you on social media?
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Monique Neeley
Monique Neeley is a Virginia-based social media strategist, military wife & mom to a ballet dancer. Her love of tech & media news helps others navigate the growth of social media at www.moniqueneeley.com.
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I’m a marketer, so I like Zappos’ approach related to employees and social media. If you focus on building internal brand advocates, then a social media policy like Zappos, “Be real and be honest,” allows those advocates to talk about your brand, champion it, and defend it against naysayers across the web. Of course, social media guidelines are rarely that simple, because few companies have a culture like Zappos. However, it’s something to aspire to. Pair that with an investment in online reputation management, and you should be well positioned to leverage the social media opportunity rather than being afraid of it.