Sponsored by n’ stands:
Trade shows, if used correctly, are one of the best tools for growing your business. You get to showcase and demonstrate your products, interact with partners and customers of the industry, and get intelligence on your competition. Exhibitions are being held more and more all over the world, especially in international emerging markets, such as Dubai.
However, in the midst of the extremely competitive business environment present in those countries, it’s critical for your company to stand out. To capitalize on your trade show presence, a great exhibition booth is essential. To ensure you work with the most competitive trade show booth suppliers that will adhere to your specific requirements, both in terms of budget and design, it’s a good idea to consult with a stand expert.
The international economy has strengthened, according to the World Economic Situation and Prospects 2018. Indeed, at 3% per year, the rate of global economic growth is at its highest since 2011. While the World Bank forecasts growth in advanced economies at 2.2% this year, growth in emerging markets and developing economies is projected to rise to 4.5%! Those economies are taking full advantage of the situation and trade shows are flourishing all year round in those countries.
For instance, Dubai, one of the top-ranked business hubs worldwide, has become an international destination for trade shows, with more than one million visitors yearly at the Dubai World Trade Centre itself. Usually, trade show attendees are buyers and decision-makers. In other words, these shows present opportunities that you don’t want to miss! Countries in international emerging markets also do their best to attract foreign investment by developing their infrastructure, applying business-friendly policies, and diversifying their economies.
Exhibiting at trade shows in international emerging markets will, first of all, bring you a wide level of international exposure. This will help you expand your clientele around the world. Furthermore, you’ll be able to establish and reinforce your brand image in each country’s booming economy. By doing so, you can set positive brand perception among prospective customers and even generate leads.
Moreover, with mostly very knowledgeable attendees at trade shows, conducting product testing at your booth will provide you with valuable feedback and expert opinions that you can use to improve your product. Last but not least, trade shows are the best place to find out more about your competitors and even find potential business partners.
However, even if trade shows are wonderful growth opportunities for your company at a worldwide level, they are often packed with hundreds of vendors – which is why you absolutely need to distinguish yourself at first sight. For this, it’s crucial to have a great exhibition stand, sturdily built and with a creative and original design. Even if people don’t yet know about your company or your product, a well-designed, professional stand will undoubtedly catch their attention and draw them to your booth. Combine this with an engaging product and excellent marketing and you’ll have an impressed audience and potential leads.
Given the importance of having a great exhibition stand at trade shows, it’s essential to consult a professional for designing and building yours. Coming up with your own design or using modular stands includes the risk of poorly representing your brand image. Therefore, it’s better to have your booth custom-made. In addition to setting yourself apart, this can also increase people’s interest in your product. To ensure the best return on your investment, compare prices between different suppliers and always negotiate.
Capitalizing on your trade show presence in international emerging markets is a question of both a great stand and great marketing. Name your budget, and a professional stand designer will make the most of it based on your requirements. And don’t forget to interact with all of your booth visitors and follow up with them afterwards for a positive leads-to-sales conversion rate, including potential long-term clients.
