NEWS AND INSIGHTS UPDATE:
According to new research by Prudential Financial, 53% of women are primary breadwinners. The Wall Street Journal reports:
“Female breadwinners are more likely than other women to maintain completely separate finances from their partners (27% versus 15%). And they are three times more likely to have financial accounts that their husband doesn’t know about, they said.”
Read the Full Article: More Breadwinners Are Now Women, Survey Says via blogs.wsj.com
Read the Full Report: Financial Experiences and Behaviors Among Women via Prudential Financial
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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Yes the dynamics have shifted, that’s all good. But I have never understood this ‘war of the sexes’ thing. Why we feel we always have to highlight the success of women I don’t know. Welcome to the 21st century. It’s all change and we need to focus on working as one! Together we do more things better. Together our businesses are stronger. Together we serve men & women better. Together we are an unbeatable force. Together we are natures best team.