In some businesses, like tech startups selling a digital product, or companies with a low Cost of Goods Sold, it may make sense to offer a periodic discount like a "Buy One, Get One Free" or a "25% off on Saturday" type coupon. Discounting allows people who are current customers to get a little something extra, and potential new customers to visit, sign up, or … [Read more...]
Getting Back to the Basics
On my blog at ASuccessfulWoman.com, I invite new members to post what their goals are. So far, most of the declarations have been about transforming energy in some way: such as financial ("double my income") or spiritual ("get back to the basics in my life"), or interpersonal ("increase my Twitter or Facebook followers") I have been thinking a lot about energy transfer … [Read more...]