Blogging initially started with the idea of having an online diary. But unlike a diary, a blog is open and free for all---from criticisms and positive comments to suggestions and queries that may lead to another informative post from the author. Today, blogging has become a platform not only to share and propagate information but also to market products, raise awareness, and … [Read more...]
5 Reasons Blogging is Important to Your Business in 2015
Research carried out by eMarketer discovered that the number of people reading blogs in the United States alone is 140 million. That is a big audience! Another research study carried out by Technorati on consumer behavior revealed that blogs have a significant influence on purchase decisions. In total, 31.1% of consumers said that reading authoritative blogs influences their … [Read more...]
Inbound Marketing: Great Read for Inexperienced Online Marketers
I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don't have any experience in marketing their business online. With that being said, it's not a book I would recommend to those who already have a strong basic … [Read more...]
Repurposing Content: It Works for Social Media, Too!
The life of a single tweet or Facebook post may be quite short, but they perhaps have more value than you realize. As women in business, we are always "on"… and with social media it's no different. Between LinkedIn, Facebook, Twitter, the newcomer Google+, and our blogs, we are sharing massive amounts of information on a regular basis. But how do we make it work for us … [Read more...]
Employee Brand Differentiation
Differentiating oneself in the workforce today may hold the key for many employees who are keenly interested and highly motivated to survive downsizing. While it may take extra effort, the payoff can be exponentially greater both short and long range; for the employee and the company. With discipline, determination, and drive, employees can make their mark strategically, … [Read more...]
Women Leaders and the Gift of Authenticity
Leadership is a front-and-center job. It’s hard to hide, and if you have chosen leadership, why would you even want to be in the background? Yet, there are times we all need a break and even then, even when you are on holiday, you know you are still being judged, worshipped, detested, quoted, ridiculed, respected, and second-guessed. It’s the nature of the position. Take a … [Read more...]
Learn something new everyday
There is a cliche that says you should learn something new every day; well, I'm not convinced that's actually possible, but every once in while something new-to-you comes along. If you keep your antenna active, you'll pick up on some really cool stuff. Now whether everything will help you in your business...who knows. I came across something new yesterday when I read my … [Read more...]
Blogging – The New “In” Marketing Strategy
Blogging has become the most innovative marketing strategy since the creation of the Internet and the print sales letter. Blogs are great for online marketing campaigns because they are interactive communities for business owners and their audiences. Blogs, mostly have been used as substitutes or supplements to websites because they are user-friendly, easy to manage and … [Read more...]
Twitter, is it really what it’s Cracked Up to be?
Microblogging, particularly Twitter has revolutionized communication between people as well as companies and their markets. At first I didn’t like Twitter. In fact I didn’t even know what it was or how it worked, nevertheless understood how it related to marketing. But now that I do understand how Twitter is used and that it is the hottest new craze in terms of strategic … [Read more...]
What are the Best Ways to Create, Manage, and Build a Brand?
Often times, are so enthusiastic and think they are going to strike it rich as soon as they release their product or service, but they are often mistaken because without effective marketing, the public will not hear about what they have to offer. Many small businesses make the mistake of placing poorly written full-page ads in local newspapers or placing on . Because the … [Read more...]