Public speaking offers women in business a significant opportunity to gain publicity, increase your personal and business brand exposure, and drive sales. But how do you become a public speaker? First, you need to establish yourself as an expert and thought leader in your field, and there are some very specific steps that you can take to do it. Following are fives steps … [Read more...]
Don’t Compromise Your Brand by Making These 3 Mistakes
There are two types of branding; there is personal branding and business branding. Personal branding is when you market yourself, and business branding is when you’re marketing your business. Often, entrepreneurs have the mindset to please everyone. That mindset typically comes from wanting to make a profit. Of course, entrepreneurs want to turn a profit, that’s one of the … [Read more...]
How to Identify and Develop Your Brand Personality for Small Business Success
Sponsored by Visa Business: Is your brand fun or serious? Is it friendly or professional? If your brand were a person, what type of person would it be? What is your brand personality? Every brand has a personality that positions it in consumers’ minds in the marketplace. Over time, your brand personality could become so distinct and so well known that it becomes a … [Read more...]