The term "experience" is being used a lot these days -- probably too much, to the point where it's lost some of its value. The concept of building brand experiences isn't a new one. After all, the way consumers experience a brand is a fundamental step of brand building. The reality is there is more to building brand experiences than investing in some experiential marketing … [Read more...]
Connecting People, Businesses, and Countries with Coffee
Sponsored by Singapore EDB: Connecting people, businesses, and countries is a tall order. How do you do it? What if you're a country that wants to establish a brand image as an innovative, creative, and high-tech place for businesses to capitalize on opportunities to do business successfully in Asia? That is exactly what Singapore's Economic Development Board (EDB) … [Read more...]