If you run a business long enough, you’re definitely going to find yourself in the position of having to cancel a service, subscription, or software. Doing this has the potential to be uncomfortable, especially if you have any sort of history or personal relationship with the service provider. In fact, you may find yourself procrastinating having this conversation, because … [Read more...]
How to Avoid Political Wars at Work
You just watched the political debate. After hours of news headlines and social media posts focused on the discussion, you still haven’t digested the information that was delivered by the candidates on national television. Then you go to work and your opinionated co-worker pops the big question, “So, what did you think about the debate last night?” You wish you had time … [Read more...]
7 Tips to Build a Business Based on Relationships
You can only take your business so far by yourself. Past that, you need successful relationships with clients, vendors and other professionals to take your business to the next level. Go Above and Beyond One of the best ways to build a relationship with clients is to go above and beyond what you’re called to do. If the contract stipulates 10 customer service sessions, and … [Read more...]
More Isn’t Always Better
I’ve often heard – if we could only afford to send out more pieces of mail, have more events, do more advertising and marketing – then we would have everything! It seems logical, you do more to get more, but it isn’t always right. At Red Zone Marketing, we often roll out new products and offerings. In September we rolled out Red Zone University. We started in August by … [Read more...]
The Detrimental Business Relationship: Are You Putting Yourself at Risk?
Blog from Maribeth Kuzmeski of Red Zone Marketing It is enticing to take on new clients quickly that seem to have everything that you want, especially the willingness and ability to buy. But what if, in your haste to sign on this great new client, you don’t properly assess how this person will act as a client (it goes the same for business partners, alliances, and … [Read more...]
What is your connector style (and what does it say about you)?
Today the ability to create effective business relationships and connect with others is becoming more important than ever for success. A businessperson’s ability to establish meaningful relationships fast is essential as our world becomes more connected technologically, but less so physically. Those that are able to create bonds, engage others, and develop impactful business … [Read more...]
Networking to Build Relationships – Strategically
Post by Liz Cullen, contributing Women On Business writer The term “strategic networking” makes me cringe a little. I’m not sure if that’s because it is typical of corporate speak or because it calls to mind battle plans, power maps, and things that seem contrary to the whole idea of building relationships. Two instances this week reminded me, however, that networking only … [Read more...]