I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
Top 20 Small Business WordPress Themes
Today, you can often hear people claiming that life without the Internet used to be easier. Perhaps not easier, but definitely different. The growth of the Internet has touched all aspects of human life, which means business owners have to comply with a new world. Your business website is an essential tool for success. When there was no Internet, marketing campaigns were … [Read more...]
15 WordPress Themes to Build a Mobile-Friendly Real Estate Site
Are you planning to build a real estate site using WordPress? Maybe you're simply looking for a freshly-made solution to bring more style to your already launched project? No matter what goal you pursue, below you can find a compilation of 15 newly-tailored real estate WordPress themes that are intended to captivate and impress your online audience. When it comes to … [Read more...]
20+ Food and Drink WordPresss Themes with WooCommerce Integration
Starting a business can be a painstaking and time-consuming process. The restaurant business in not an exception. In fact, things can be even more complicated in this field. You not only need to launch your culinary vision, but you also need to develop a target audience and attract new clients. As you're building flavor experiences for your customers and the right … [Read more...]
Top 20 Best Health and Beauty Salon WordPress Themes
Today, it's commonplace for men and women to pay to take care of themselves -- to visit beauty salons, spas, saunas, massage studios, and so on. The number of health and beauty related businesses is growing rapidly, and the competition is really tough. Creating an online presence for your business is imperative to attract customers. Every day, people spend more time on the … [Read more...]
3 Easy Ways to Differentiate Your Website
Every business has one. Most of them do little or nothing to help your business. What is it? A website. The sad reality is that most websites disappoint. They fail to deliver the results you hope for. If you want to differentiate your website and make it exceptional, follow the following tips: 1. Don’t Make Your Website a Brochure The best websites are … [Read more...]
The Most Common Small Business Website Mistakes and How to Avoid Them
What is it? Most businesses own one, yet it doesn't do anything for them. A website is an essential marketing tool that each and every small business must have. A website is generally the place where potential customers have their first contact with your business. Therefore, your business can’t afford to risk leaving a bad impression there. Business owners often settle … [Read more...]
10 Unique WordPress Themes for Your Design Business
Whether you design websites, marketing materials, clothes, houses, or anything else you can think of, if your business taps into your creativity, then you need a unique website to communicate your brand promise effectively. It's no secret that I'm a huge fan of WordPress (I wrote The Complete Idiot's Guide to WordPress), and one of the challenges I often hear business owners … [Read more...]
Grade Your Website Effectiveness to Boost Results
Is your website effective? Most business owners don't really know if there website is designed and coded in the most effective ways to drive the best results for the company. It looks good, sales are doing just fine, and traffic is on the rise. Unfortunately, that only tells you part of the story. If your business is dependent on its website (and how many businesses aren't … [Read more...]
Top 10 Website Design Trends to Start Using in 2015
These days, having an aesthetically-pleasing, user-friendly website is a must. It's often the first, and strongest, impression your brand leaves on increasingly Internet-savvy customers. As such, you need to incorporate website design elements that are unique, elegant, and enhance the user experience. Consider trying out some of the top website design trends for 2015 to give … [Read more...]