Guest post by Lena Rizkallah (learn more about Lena at the end of this post) It’s the last quarter of 2010 and the holidays are right around the corner. Soon, many of us will line up outside of Best Buy and Walmart hustling for the lasted Wii game or monster truck. But before we pull out the old synthetic Christmas tree and plastic Santa, it’s a good idea to make sure our … [Read more...]
The Do’s and Don’ts of Government Marketing
Post by Veronica Eyenga, contributing Women On Business writer B2G (Business to Government) marketing requires different strategies than B2C (Business to Consumer) and B2B (Business to Business) marketing. Minor missteps that might be easily remedied in B2C and B2B marketing campaigns can cause major problems when marketing to the government. The sales cycle for B2G marketing … [Read more...]
Laura Nozicka Joins the WomenOnBusiness.com Writing Team
I'm very happy to announce that Laura Nozicka has joined the WomenOnBusiness.com writing team. Laura brings a wealth of experience and learning with us, and I'm looking forward to reading her content and insights! About Laura Nozicka Laura Nozicka has nearly 20 years of extensive healthcare sales and marketing experience in the Chicago market. At NorthShore University … [Read more...]
Working With Relatives: It’s Tricky Business
Guest Post by Carol Frome (learn more about Carol at the end of this post) Working with relatives has its appeal, especially for startups that may not have a lot of cash flow. No one other than a family member is more likely to work for future profits, rather than for immediate pay. But employing family members is a strategy that is also fraught with hazard. For example, in … [Read more...]
10 Things Women Can Do Today to Wow Tomorrow WEBINAR TODAY
REMINDER: A FREE WEBINAR EXCLUSIVE TO WOMENONBUSINESS.COM READERS Women on Business Webinar: Thursday, November 4, 4pm EST/1pm PST 10 Things Women Can Do Today to Wow Tomorrow Join author and WomenOnBusiness.com contributor Frances Cole Jones and learn (at least!) 10 practical, immediately applicable changes you can make today to guarantee you are more effective tomorrow, … [Read more...]
Overcoming the Final Hurdle – The Pre-award Survey Audit
Post by Veronica Eyenga, contributing Women On Business writer Before work can begin on a contract, contracting officers can request a DCAA Pre-award Survey of Prospective Contractor Accounting System. The goal is simple: the contracting officer needs to understand your account system and determine whether or not that system is adequate to fulfill the contract. Companies … [Read more...]
3 Secrets that Differentiate Successful Women Entrepreneurs from the Crowd of Average Business People
Guest post by Alex Papa (learn more about Alex at the end of this post) As an investor and business owner I have used my experience and network of contacts to create a study that defines and analyzes the thought processes of extraordinary women entrepreneurs and how they achieved their phenomenal success. When I say “extraordinary” entrepreneurs, I am speaking about women who … [Read more...]
Sexism and the Media
Post by Jane K. Stimmler, contributing Women on Business writer Recently, I had the opportunity to attend a thought-provoking discussion at the Vision 2020 conference in Philadelphia, a national project focused on advancing gender equality by energizing the dialogue about women and leadership. The subject was Communications & Media, and the conversation pointed out … [Read more...]
Making Your Communication More Effective
Post by Jane K. Stimmler, contributing Women on Business writer Let's face it - communication is complex. How many times you been present in a business conversation and were sure you got it all, only to talk with someone else who was there and find out their interpretation was totally different. Or you're listening to a speaker drone on in a meeting and really … [Read more...]
How to Give Your Small or Micro Business More Clout
Guest post by Valerie McDougall and Jayne Jennings (read more about Valerie and Jayne at the end of this post) Have you ever exaggerated how big your business really is to potential clients or suppliers? You wouldn't be alone if you said Yes - many of us do. Isn’t it ironic that small and micro businesses need to appear as substantial as possible—while big companies need … [Read more...]