How to Get Prospects to Make a Purchase or Contact You Immediately after Reading about Your Company Effective copywriting must follow a tone and style your audience will understand. If you are writing to an audience of financial groups, use jargon they understand. Don't write on a level that you would if you were writing to children. Figure out who your market is. Find … [Read more...]
Woman – Edit Thyself!
Post by Jane K. Stimmler, contributing Women On Business writer When I was giving a workshop to a group of women leaders in the field of education a couple of years ago, we reached the segment on self-promotion. Each participant took time to prepare her 2 minute “elevator speech” and when volunteers were called for, several women raised their hands. We had just covered the key … [Read more...]
Getting to and Staying at the Top of Your Game
Guest post by Roberta (Bobbie) LaPorte (learn more about Bobbie at the end of this post) What you need to know about the powerful connection between physical fitness and career success For many professional women I know, each year brings a renewed resolution and commitment to building healthy habits, including starting a regular fitness program. We all know the benefits of … [Read more...]
Success Tips from Savvy Entrepreneurs
Post by Liz Cullen, contributing Women On Business writer I left DC in the pouring rain early this week to arrive at the Women Presidents’ Organization Conference on Coronado Bay in San Diego. The location was tempting and, I admit, was one of the main reasons I lobbied to attend our sister organization’s conference. I have been to WPO conferences for years in various … [Read more...]
Why ask “Why?”
Post by Tanya Goodwin-Maslach, contributing Women On Business writer Let’s get straight to it shall we? This should be an easy one for most to figure out, but there were a few yuckity-yucks in Washington (D.C.) that had a tough time with it. So let’s see what you would do. A professional photographer is hired to take a few glamour shots of Air Force One for the simple … [Read more...]
Cecilia Edwards Joins the Women On Business Writing Team
I'm very happy to announce that Cecilia Edwards is the newest thought leader to join the growing team of contributing writers on Women On Business. Cecilia brings a deep business background and broad knowledge with her that I am certain will add greatly to our conversations! About Cecilia Edwards Cecilia Edwards founded The RobinsonEdwards Group (www.robinsonedwards.com) … [Read more...]
The True Meaning of Equality – Part 2
Post by Karen Wright, contributing Women On Business writer This is the conclusion of a 2-part series entitled "The True Meaning of Equality" by Karen Wright. Follow the link to read Part 1. Women have the intelligence, the wisdom, and the desire to help guide our world into greater stability. It’s in our nature to weigh short-term wins with long-term wellness and to build … [Read more...]
When your staff aren’t up to scratch
I write a lot about how to be a fab boss, but what about when the staff aren’t up to scratch?! Employees that are in roles they aren’t actually passionate about can be a drain on company finances, the culture and productivity. There is plenty a boss can do to fix that. … [Read more...]
The Catch 22 of Communication
Post by Jane K. Stimmler, contributing Women On Business writer Of all the differences between genders in the workplace, perhaps the most obvious is the stark contrast in the ways women and men communicate. And, in surveys that poll men and women about workplace style, while they may express differing opinions about many things – men and women seem to agree almost unanimously … [Read more...]
The True Meaning of Equality – Part 1
Post by Karen Wright, contributing Women On Business writer “Men support the strongest among them, but women tend to attack the strongest among them.” I heard these words from a female business consultant and friend over lunch. My gut response was a furious, “That’s a blasphemous lie!” But hot on the heels of that impulse came the disturbing realization that, to a degree, she … [Read more...]