Win or lose, true fans don’t stop cheering for their team. Unconditional fans cheer for their favorite team to win again and again, to move closer and closer to their goals (beating a rival, clinching a series, winning a championship, etc). When our team is losing, we figure out ways to cheer for them some more (rally caps on!). And when they pull through, we share in … [Read more...]
3 Important Things I Learned About Social Media in 2010
Mixing "social" with "business?" Is that rather like the division of church and state? Not really. But you'd think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. What's a girl to do? This year of 2010 has been a revelation to me as to the ins and outs of Social … [Read more...]
I Really Truly Don’t Have Time!
Every day I run across the “I don’t have time!!” objection to getting things done (sometimes it is me saying it). As you’re working to finish this year strong and planning for 2011, here is a quick excerpt from The Connectors that I always find grounding. Often it is the simple advice that makes the most sense! Unless public relations is your specialty, the name Ivy … [Read more...]
Is Your Marketing Authentic?
Blog from Maribeth Kuzmeski of Red Zone Marketing Do you think politicians are authentic? How about financial advisors? What about the way you present your business? Do you take an approach that is genuine to who you are? Many people assume that their marketing has to be a hard push to get people to take action. Relying on tactics that strike fear in their audience … [Read more...]
Leadership Strategies: 3 Rules for Ruling your Business
All entrepreneurs are smart and quick, and love taking risks. Otherwise you would be working for a company where you would have a paycheck safely in your hands every week or two. Sometimes the pace is so fast you have to be reminded to exhale. So here are some ideas to help you take your leadership skills to the next level in a smart and quick way that will benefit you both … [Read more...]
Work Drama Mimics Family Drama
“Can you believe it?” said the frustrated voice on the other end of the line. .. “She did it again!” the voice was getting louder. “I think it may be time for me to quit, I can never please her.” This was the essence of the frantic phone call from one of my coaching clients. “Real life is much more intriguing than fiction” was my thought as I began to dig into the drama … [Read more...]
Six tips to creating a business that means something
Stop a minute and think about the impact you have on your clients and the industry you serve. Are you presenting yourself as a leader in your field, full of great ideas and providing valuable resources to everyone who comes your way? Are you making a difference in the lives of the people you meet, either online or in person? Sure, the goal of every business is to make money- … [Read more...]
Entrepreneurial Tip #1: Begin with a Dream
A dream for a small business might be as simple as a sidewalk flower shop. Or you have an idea for a cozy four-table breakfast shop. Maybe your dream is to start up a concierge bookkeeping service. No matter what the business is, it began with a dream. As a writer, I've been absent from Women On Business for awhile as I was working on redesigning my business blog and art … [Read more...]
Winning isn’t everything…
Vince Lombardi famously said “winning isn’t everything, it’s the only thing” or some variation on that theme. Do you think it’s true? Is it really all or nothing? Well, what is true, typically, is that the runner up will not be remembered. Sometimes, our instincts are to minimize the value of winning. We tell ourselves, “It’s ok if we don’t win” or “We’ll get ‘em next … [Read more...]
Are You Working in the Red Zone, or Just Working?
Blog from Maribeth Kuzmeski of Red Zone Marketing What is worth the effort in your business? Where does your productivity and focus pay off the most? Of course, the activities that produce the greatest results are not the easiest. The biggest successes often come when we are in the difficult, magnified, and critical “red zone.” The red zone is a common football term. … [Read more...]