Post and Video by Frances Cole Jones, contributing Women On Business writer As we head into the first of the holiday festivities, many of us feel a certain amount of…Well, let’s say “trepidation”…at the thought of sitting down next to Great Aunt Ida or second-cousin Bob and hearing their ideas about how we “should” be living our lives/how our politicians “should” be … [Read more...]
Part 1 of the How to Establish a Financial Relationship with a Bank Video Series
The first video in Susan Spencer's (author of Briefcase Essentials) new video series for WomenOnBusiness.com, How to Establish a Financial Relationship with a Bank, is now available on the WomenOnBusiness.com YouTube channel. Check it out below and stay tuned for more videos in this series coming soon! … [Read more...]
“No idea” Means I Have One
Post and Video by Frances Cole Jones, contributing Women On Business writer While I can’t say for certain, I’m guessing you’ve all had the experience of asking someone a question about a person, situation, or problem, only to hear, “I have no idea,” accompanied by an evasive shrug. What I’ve realized-- as I’m sure you have, too-- is that, more often than not, “No idea” … [Read more...]
WHY WOMEN’S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS
Guest post by Paula White (learn more about Paula at the end of this post) There is a step-change in the way businesses are promoting themselves. Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today's market. So what are the main differences between standard marketing / advertising, and … [Read more...]
The Prodigal Daughters of Business
Guest post by Angel Liberte (learn more about Angel at the end of this post) It was back in 2008 that I found myself, at the age of 47—a published writer, former spokesperson for TV and radio, once well-known in my field—mopping up splattered spaghetti sauce from the kitchen floor and catching watermelon pop-ups, while two small children took their best shot at killing each … [Read more...]
4 Simple Steps to Creating a Dynamite Unique Selling Proposition for Your Business
Guest post by Elizabeth Southall (learn more about Elizabeth at the end of this post) What makes your business unique? And why should your customers buy from you instead of your competitors? In today’s point-and-click world of rapid fire technology, we have access to so much instant information at our fingertips. Online customers have more choices than ever and they’ve … [Read more...]
Your End-of-Year ‘To Do’ List
Guest post by Lena Rizkallah (learn more about Lena at the end of this post) It’s the last quarter of 2010 and the holidays are right around the corner. Soon, many of us will line up outside of Best Buy and Walmart hustling for the lasted Wii game or monster truck. But before we pull out the old synthetic Christmas tree and plastic Santa, it’s a good idea to make sure our … [Read more...]
The Do’s and Don’ts of Government Marketing
Post by Veronica Eyenga, contributing Women On Business writer B2G (Business to Government) marketing requires different strategies than B2C (Business to Consumer) and B2B (Business to Business) marketing. Minor missteps that might be easily remedied in B2C and B2B marketing campaigns can cause major problems when marketing to the government. The sales cycle for B2G marketing … [Read more...]
Laura Nozicka Joins the WomenOnBusiness.com Writing Team
I'm very happy to announce that Laura Nozicka has joined the WomenOnBusiness.com writing team. Laura brings a wealth of experience and learning with us, and I'm looking forward to reading her content and insights! About Laura Nozicka Laura Nozicka has nearly 20 years of extensive healthcare sales and marketing experience in the Chicago market. At NorthShore University … [Read more...]
Working With Relatives: It’s Tricky Business
Guest Post by Carol Frome (learn more about Carol at the end of this post) Working with relatives has its appeal, especially for startups that may not have a lot of cash flow. No one other than a family member is more likely to work for future profits, rather than for immediate pay. But employing family members is a strategy that is also fraught with hazard. For example, in … [Read more...]