What kind of people are you attracting? Are you attracting the kind of people you want to work with? Or the contractors you want working for you? When writing on your website, twitter, help wanted ads, whatever it may be; it's important to write for the people you want to read it. If you have everything written in very professional language with a very professional … [Read more...]
Promises to Clients You Can’t Keep
Did you ever make a big promise you can’t keep? Oftentimes there is a disconnect separating what we commit to do and what we actually can deliver. And not delivering on a promise is far worse than never committing to do something in the first place. At a hotel this week I was offered 3 things at check in. It was midnight and I was tired, but I did answer the questions … [Read more...]
Cultivating Relationships NOT Worth the Time?
Proactively cultivating relationships is often an afterthought. We are just too busy trying to get through the workload directly in front of us. And, relationships are not what we DO in our businesses, right? Most firms are not in the “relationship business.” You are in the [INSERT your core offering] business. Simply spoken: We need sales, not more friends! STOP RIGHT … [Read more...]
Is Your Marketing Authentic?
Blog from Maribeth Kuzmeski of Red Zone Marketing Do you think politicians are authentic? How about financial advisors? What about the way you present your business? Do you take an approach that is genuine to who you are? Many people assume that their marketing has to be a hard push to get people to take action. Relying on tactics that strike fear in their audience … [Read more...]
Getting Back to the Basics
On my blog at ASuccessfulWoman.com, I invite new members to post what their goals are. So far, most of the declarations have been about transforming energy in some way: such as financial ("double my income") or spiritual ("get back to the basics in my life"), or interpersonal ("increase my Twitter or Facebook followers") I have been thinking a lot about energy transfer … [Read more...]
How important is Relationship Marketing?
It doesn’t matter whether we are in a recession or prosperity, staying in touch with clients is imperative. Staying in contact not only shows that we care about our clients’ needs and wants, it also shows that they can trust us to be there for them at any given time. The more support we provide and the happier our clients are, the more they will come back and purchase from … [Read more...]